Disney XD launches with record ratings

[ALIASd]

Disney's Newly Branded Network, Disney XD Launches With Record Ratings

AnimationWorldNetwork
February 16, 2009

The first original series on the newly-branded Disney XD cable network, AARON STONE, about a teenager enlisted to become the real life version of a legendary, crime fighting online game character, launched to high marks, surpassing all series premieres on the former Toon Disney in Kids 6-14 (303,000), driven by target demo Boys 6-14 (232,000). In a synergistic move, AARON STONE's premiere was also featured on Disney Channel, delivering 1.6 million Total Viewers and 892,000 Kids 6-14.

With AARON STONE and sneak previews of upcoming original series JIMMY TWO SHOES and KID VS. KAT, Disney XD reached 6.5 million unduplicated Total Viewers and 2.6 million Kids 6-14 in its Friday, February 13 launch.

-- Unveiling with two back-to-back original episode in its debut 7 o'clock hour, AARON STONE registered best-ever levels in the hour in Kids 6-14 (286,000) and Boys 6-14 (224,000).

-- AARON STONE towered over year ago time period levels (2/15/08) by impressive triple digit percentages, increasing 208% in Kids 6-14 (286,000 vs. 93,000) and by 266% in Boys 6-14 (223,000 vs. 61,000). Also, in Total Viewers, AARON STONE nearly doubled year-ago levels (549,000 vs. 279,000).

AWN Headline News

[ALIASd]

Disney XD off to strong start

New cable channel scores with 'Aaron Stone'

By Nellie Andreeva
The Hollywood Reporter
Feb 16, 2009, 06:13 PM ET

Disney XD, Disney's newly rebranded cable channel targeting boys, got off to a good start Friday.

The channel's first original series, "Aaron Stone," posted best-ever kids 6-14 (286,000) and boys 6-14 (224,000) numbers in the hour, a triple-digit improvement versus what the channel's predecessor, Toon Disney, averaged a year ago.

Some 6.5 million viewers and 2.6 million kids 6-14 sampled Disney XD in its first day on the air.

Disney XD off to strong start

[Athlonacon]

So I guess the original (and only true) Disney Channel is now dead as a doornail. This is very sad.

[Pete's Dragon]

I have no problem with Disney XD, it's smart marketing and I would have loved it as a kid. But Disney would be smart to offer an on-deman service or subsidiary channel that offers old Disney Channel programming (Original movies and series) for the Gen X generation that grew up and enjoyed them. I know there is a market for this programming I can't understand why Disney wouldn't capitlize on it.

[AidensDaddy]

Originally Posted by Athlonacon

So I guess the original (and only true) Disney Channel is now dead as a doornail. This is very sad.

Actually, Disney Channel is not gone. Disney XD replaced Disney's "Toon Disney Channel" on all cable line ups and satellite providers.


Yes have no fear, the original Disney Channel is still in existance.