Disney Launches New Line of Digital Cameras for Children - MarketWatch, 9/7/06

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MarketWatch, 9/7/06
Disney Launches New Line of Digital Cameras for Children

Designed to Inspire Creativity, Disney Pix Click Features Easy-To-Use Editing Software for a Fun and Personalized Experience

BURBANK, Calif., Sep 07, 2006 (BUSINESS WIRE) -- Fostering creativity and stretching the imaginations of children have long been a part of the Disney legacy, this month Disney Consumer Products delivers on this tradition with a new line of Disney Pix digital cameras especially designed for kids and tweens. Available in a variety of styles and character-themed designs for all ages, including "High School Musical," "Cars" and "Pirates of the Caribbean," the new Disney Pix line features digital cameras, camcorders and peripherals that allow young users to shoot, edit, print and share their own digital photographs.

"Today's kids expect photography to be digital and see film as antique. They want to see their photos instantly, share them digitally, and modify them in all sorts of creative ways. The Disney Pix line was designed specifically to let this new generation use photos to unleash the power of their imaginations," said Chris Heatherly, vice president, Disney Consumer Products, Global Electronics. "Until now, digital cameras have been too complicated for kids and have generally been priced out of reach. The Disney Pix line delivers the functionality and creative play that kids are looking for in a variety of stylish designs at affordable price points that parents can say `yes' to."

Full Story: Disney Launches New Line of Digital Cameras for Children

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The Disney Pix Micro Digital Camera (SRP $19.99) with a not-so-hidden Mickey:



Photo courtesy Disney Consumer Products