Library of Congress uses Animation to promote Literacy

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Library of Congress Uses Animation to Promote Literacy

AnimationWorldNetwork
October 11, 2007

As a prelude to its annual National Book Festival in Washington, the Library of Congress launched a series of public outreach initiatives designed to promote the joy of reading and to better share the Library's programs and collections with the public.

The Library and the Advertising Council announced a new series of public service advertisements developed to inspire young people to "explore new worlds" through reading and to promote literacy in all types of learning, including books, periodicals and cartoons, through a new website.

The new PSAs, created pro bono by The Geppetto Group, Walt Disney Studios Home Ent. and the Brigham Young University (BYU) Ad Lab, are based on fiction classics THE WONDERFUL WIZARD OF OZ and the CHRONICLES OF NARNIA, as well as stories of King Arthur and the Round Table. The PSAs aim to inspire children in grades four to six to get more enjoyment out of reading and thereby inspire them to become lifelong learners.

"Young people who read throughout their lives are not only more knowledgeable, but they are also better citizens and more engaged in the world around them," said Dr. James H. Billington, who recently marked his 20th anniversary as Librarian of Congress. "The Library of Congress promotes lifelong literacy because reading is the cornerstone of any nation's global competitiveness, cultural health and collective wisdom."

The new PSAs, which have been distributed nationwide, can be viewed on the Ad Council's website at www.adcouncil.org and at the Library's Lifelong Literacy website at www.literacy.gov/about/.

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