Knott's Berry Farm, which has struggled to boost attendance in recent years, is counting on lower ticket prices and cheaper cotton candy to attract more customers.
Starting today, the Buena Park venue will cut adult admission 11%, from $45 a ticket to $39.95, the company said Tuesday. The price of cotton candy will be reduced to 25 cents from $2.75.
James Zoltak, editor of Amusement Business, said Knott's price cuts could help put a trip to the amusement park back within reach of the lower- and middle-class visitors theme parks originally targeted.
"Parks were never viewed as a rich man's cup of tea, but they're getting to be now," Zoltak said, referring to the high cost of admission, food and souvenirs at theme parks.
"This has the potential to be very well received, especially if they get some marketing mileage out of it."