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  1. #1

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    Six Flags guest satisfaction hits all-time high in July its busiest month

    Six Flags Guest Satisfaction Hits All-Time Highs In July,
    Parks' Busiest Month


    NEW YORK, Aug. 13 /PRNewswire-FirstCall/ -- Six Flags, Inc. (NYSE: SIX)announced today that its guest approval ratings for July, the busiest monthon the operating calendar, hit all-time highs in several categories for the 2nd consecutive month.

    The company also continues to receive consistently high marks from its guests for the enforcement of its new non-smoking and Guest Code of Conduct policies.

    "This is an indication that even as attendance levels are at the year's peak, guest satisfaction with the overall Six Flags park environment --including rides, cleanliness, safety, guest service and character presence-- is stronger than ever," said Six Flags President and CEO Mark Shapiro. "The investments we've made in improving the park experience are clearly making a difference, and maintaining this high level of guest satisfactionis critical to our growth strategy."

    The surveys were conducted by independent firm Delta Market Research of Hatboro, Pennsylvania, a nationally recognized company which has researched all aspects of the theme park industry for companies including The Walt Disney Company.

    The following key categories were ranked at all-time highs by park guestsin July 2007:
    -- Overall visit;
    -- Park cleanliness;
    -- Employee service;
    -- Ride safety;
    -- Best roller coasters and thrill rides;
    -- Variety of entertainment in the park;
    -- Character presence in the park.

    The results reflect input from guests at 14 Six Flags branded locations, and in addition all individual parks received dramatically higher scores over last year in a number of survey categories.

    For example, respondents who visited Six Flags Discovery Kingdom inVallejo, CA, gave the park significantly higher ratings for categoriesincluding:
    -- Overall satisfaction;
    -- Value for the money;
    -- Employee service;
    -- Park cleanliness;
    -- Overall park safety;
    -- Variety of entertainment in the park;
    -- Roller coasters and thrill rides;
    -- The park's new "Shouka" killer whale show.

    Shapiro continued, "These results support our strategy of devoting resources to improving the entire guest experience. The investment we've made in our parks over the last two years will enable us to market a better in-park experience and a stronger brand that will translate into significant word of mouth and position us long-term for increased attendance, higher spending guests, and increased advertising. We arecommitted to continuing to build Six Flags' reputation as a premier entertainment destination."

    Six Flags, Inc. is the world's largest regional theme park company.Founded in 1961, Six Flags celebrated its 45th Anniversary in 2006. SixFlags, Inc. is a publicly traded corporation (NYSE: SIX) headquartered inNew York City. For over 30 years, Delta Market Research Inc. has been a nationallyrecognized market research company, and for over 10 years has researchedall aspects of the theme park industry for companies including Disney andSix Flags. Delta has also conducted research projects for GMAC, DiTech,Lowes, ConAgra, Rohm and Haas, United Way of America and the NFL.
    SOURCE Six Flags, Inc.
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  2. #2

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    Re: Six Flags guest satisfaction hits all-time high in July its busiest month

    Be courious to know what the individual park scores were.

  3. #3

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    Re: Six Flags guest satisfaction hits all-time high in July its busiest month

    Anyone who has been to Magic Mountain recently care to inform us of their experience versus the past?
    -Osky

    Quote Originally Posted by sleepyjeff View Post
    Before we totally disregard extremism; lets remember the lesson of the 3 little pigs.

    The moderate pig lost his house to the wolf too
    .-- .. .-.. .-.. / .- -. -.-- --- -. . / -... --- - .... . .-. / - --- / - .-. .- -. ... .-.. .- - . / - .... .. ... ..--..

  4. #4

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    Re: Six Flags guest satisfaction hits all-time high in July its busiest month

    Well, when you are at the bottom, there is no-place to go but up.

    Were taking a year off from Six Flags. Maybe we shouldn't be if they have improved that much.

    We'll wait until next year and see how much it's changed.


  5. #5

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    Re: Six Flags guest satisfaction hits all-time high in July its busiest month

    I went twice in the past 3 weeks. I noticed most of the gum deposits were cleaned up. Last year there was so much gum on the pillars of X. When I went back, they were all but gone.

    Not a huge difference, and everything still looks faded and whatnot, but it was a little cleaner.

  6. #6

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    Re: Six Flags guest satisfaction hits all-time high in July its busiest month

    Seems like they're spending more of their energy on PR than on the actual parks.

    When I went earlier this year, SFMM was "better" but what are you comparing to? It was better than the last time I went 2 years ago, but still nowhere near the fun I had 10 or 15 years ago. Tough to tell if that's reality or just the "miracle of distant memories."

  7. #7

    • Fairies and Mermaids!
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    Re: Six Flags guest satisfaction hits all-time high in July its busiest month

    Being an employee of Six Flags Discovery Kingdom in Vallejo, this is good news, I suppose. I thought it was all just bull they fed the new hires. IDK, I just work there, what more do you want from me?

    Remember, Dreams come true!... and mermaids are hot, even on Halloween.

  8. #8

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    Re: Six Flags guest satisfaction hits all-time high in July its busiest month

    I went to Six Flags Over Georgia last month and I did notice an improvement. Employees were friendlier on the whole, the park was cleaner, and the food was tastier! They still need to run rides a lot better, IMHO.

  9. #9

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    Re: Six Flags guest satisfaction hits all-time high in July its busiest month

    I posted elsewhere but in summary, I walked away more satisfied than I had in years from SFMM. Lots of faded paint, but an active effort to keep the park clean, and lines were not out of control.

    I forgot to mention the worker cleaning the fountain at Revolution of water bottles and leaves to keep it looking nice which was telling I think.

    I'm going back tommorow actually lol.

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