Haunted Theme Park Goes Mobile Interactive


READING, Pa., Aug. 15 /PRNewswire/ -- Shocktoberfest, Pennsylvania's Premier Haunted Theme Park announces Wednesday their new Text2Scream(TM) attractions for the 2007 Halloween season.

Patrick Konopelski, Executive Producer of Shocktoberfest says, "The Text2Scream(TM) program is fantastic because it engages our customers in a way never done before in the entertainment industry. It puts control in the hands of our customers."

Park visitors can interact with animated props in scare zones found throughout the park via their mobile phones and devices. The scare zones are set up where customers least expect them and are designed so that once you've been scared, you can join in on the fun and scare another unsuspecting soul.

"There's definitely an aspect of voyeurism here," says Konopelski, referring to the power that the customers hold in their hands, adding, "to give a customer the ability to scare the wits out of someone else through their cell phone is almost magical."

The Text2Scream(TM) system is powered by INCLIQ Media's proprietary mobile technology platform. The system goes beyond mere text messaging by providing the end user with a rich graphical user interface, and it integrates with the computer systems running the Shocktoberfest attractions. In addition to the scare zones, Shocktoberfest is leveraging the technology to power the video screens in their brand new attraction - Club Shock, a haunted night club. Customers can send chat messages to the screens as well as request songs from the DJ and play group-based interactive games. Because the system is not based on standard 160-character SMS text messages, there is no text messaging cost to the end-user and the experience is much more engaging.

About Shocktoberfest The 2007 season will mark their 13th year of operation. Shocktoberfest was ranked the #6 top haunted attraction in the country for 2006 by HauntWorld magazine. The attractions feature Hollywood-style computer-controlled special effects, and professional actors and set design. Attractions include: The BioHazard Hayride, The Prison of the Dead, The Toxic Asylum 3D Extreme, The Monster Midway, and new for 2007: Club Shock. For more information on Shocktoberfest and to schedule a private behind- the-screams tour, visit online at http://www.shocktoberfest.com/press

About INCLIQ Media INCLIQ provides unique and creative mobile-based marketing solutions. Their software platform allows customers to quickly implement and roll out interactive mobile campaigns. INCLIQ is based in Chester Springs, Pennsylvania.
SOURCE Shocktoberfest