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  1. #1

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    Hit Entertainment to build Dubai theme park

    Hit Ent. to build Dubai theme park

    Barney, Pingu, Bob the Builder head for Middle East

    The Little Big Club themepark in Dubailand will be
    designed around Hit properties like 'Bob the Builder.'

    By Ali Jaafar
    Variety
    February 21, 2008

    British kidvid shingle Hit Entertainment has become the latest media company to grab a slice of the ever-growing Dubai real estate pie by inking a strategic alliance with Dubailand, the 3 billion sq. ft. development designed to help make Dubai a global tourist destination.

    The deal will see Hit Entertainment execs develop a series of family-friendly projects, including the 25,000 sq. ft. Little Big Club theme park designed around Hit franchises such as “Barney,” “Pingu” and “Bob the Builder.”

    The seven figure dollar deal will be set within the Global Village section of Dubailand, itself a member of U.A.E.-based real estate company Tatweer, and will also include live entertainment, themed restaurants and retail outlets.

    The Global Village is set to open by the end of the year.

    “The alliance with Hit Entertainment is a continuation of our strategy of bringing the world’s most prestigious names in the leisure and entertainment industries to Dubailand,” said Dubailand CEO Mohammad Al-Habbai.

    Deal follows on from Tatweer’s billion-dollar-plus strategic alliance with Dreamworks Animation in January to develop a range of tourism and leisure projects, the highlight of which will be a theme park.
    Full article at:
    http://www.variety.com/article/VR111...goryid=19&cs=1

  2. #2

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    Re: Hit Entertainment to build Dubai theme park

    Doesn't HIT also include Thomas the Tank Engine too? I'm surprised the article doesn't mention it as that's probably their biggest property.

  3. #3

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    Re: Hit Entertainment to build Dubai theme park

    Yes, here's another version of the story:

    Bob the Builder makes Dubai debut

    Bob the Builder, Thomas the Tank Engine and Barney are among children's entertainment characters to feature at a new attraction in Dubai.

    UK-based HIT Entertainment, one of the world's leading independent children's entertainment producers and rights owners, has forged a strategic alliance to develop family entertainment projects in Global Village at DUBAILAND, a three billion sq ft development, claimed to be the world's biggest tourism, leisure and entertainment destination.

    The world's first HIT Entertainment 'Little Big Club' will be created. The 25,000 sq ft project is set to open its doors in the last quarter of 2008.

    It will offer young children and their families a secure and interactive experience designed around popular characters Barney, Pingu, Bob the Builder and Thomas & Friends with themed rides and indoor and outdoor play-centres.

    The 'Little Big Club' will also feature party and educational spaces and a theatre presenting live shows as well as screening the most popular television shows produced by HIT Entertainment as well as first-run productions.

    Other plans include live shows, a mix of music and entertainment, themed restaurants and shops.

    UK-based theme park designers RMA will design the park layout, rides and project-manage all architectural, scenic and technical aspects of the club.

    RMA's portfolio includes Cadbury's Story, the Jorvik in York, Drusilla's Park in East Sussex and a new Thomas Land in the UK, set to open at Drayton Manor Park next month.

    HIT's CEO Bruce Steinberg said: "Barney, Pingu, Bob the Builder and Thomas & Friends are brands that are loved by children and trusted by parents. With the launch of our new 'Little Big Club', children and families will be able to experience their favourite brands in a new and unique way.

    "This project represents an important strategic direction for the company and ushers in a new era for our live events and attractions business."
    http://www.travelmole.com/stories/1126590.php?mpnlog=1
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  4. #4

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    Re: Hit Entertainment to build Dubai theme park

    Who would go to the Middle East?
    Goodbye, Me Bizarro is not Monkey Joe. Me Bizarro hates Disney parks so much. Hello

  5. #5

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    Re: Hit Entertainment to build Dubai theme park

    Quote Originally Posted by Monkey joe View Post
    Who would go to the Middle East?
    To Dubai? Who wouldn't?
    There's vistually no crime and they don't fingerprint you on the way in like Homeland Security does here.
    When Dubailand opens, it'll be interesting to see how many Europeans and Asians forgo the US Orlando/SoCal family vacation pilgrimage for a closer trip to Dubai instead.

  6. #6

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    Re: Hit Entertainment to build Dubai theme park

    Quote Originally Posted by vfire View Post
    To Dubai? Who wouldn't?
    There's vistually no crime and they don't fingerprint you on the way in like Homeland Security does here.
    When Dubailand opens, it'll be interesting to see how many Europeans and Asians forgo the US Orlando/SoCal family vacation pilgrimage for a closer trip to Dubai instead.
    I am a bit afraid of that. The US seems like it just really is trying to deter people from coming to the US.
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    Re: Hit Entertainment to build Dubai theme park

    Quote Originally Posted by OFTEric View Post
    I am a bit afraid of that. The US seems like it just really is trying to deter people from coming to the US.
    Any country that required my fingerprints on the way in is a country I would never visit. It's a helluva rude way to welcome a guest.

  8. #8

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    Re: Hit Entertainment to build Dubai theme park

    And 9/11 wasn't "rude?" Everything is done for a reason.

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    Re: Hit Entertainment to build Dubai theme park

    Quote Originally Posted by JtnOrl View Post
    And 9/11 wasn't "rude?" Everything is done for a reason.
    Yep, that's what the Nazis said after the Reichstag fire too.

  10. #10

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    Re: Hit Entertainment to build Dubai theme park

    nooooooooooooooooooooo
    Marquis d'Bod of the RCMC... always and forever

  11. #11

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    Re: Hit Entertainment to build Dubai theme park

    Quote Originally Posted by vfire View Post
    To Dubai? Who wouldn't?
    There's vistually no crime and they don't fingerprint you on the way in like Homeland Security does here.
    When Dubailand opens, it'll be interesting to see how many Europeans and Asians forgo the US Orlando/SoCal family vacation pilgrimage for a closer trip to Dubai instead.
    It's already happening. Orlando has been losing visitors from Europe for a couple of years and it's only going to grow once Dubailand opens up. Dubai is already the number one international destination for some European countries. When it starts drawing more from Asia and when they get some affordable hotel options, it's going to get ugly for the US international travel stats.

    Back on topic - this isn't a theme park, it sounds like a kiddie playland to me. I think they're just calling everything a theme park to make it sound a lot bigger than it is.

  12. #12

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    Re: Hit Entertainment to build Dubai theme park

    Here's a recent article on Phase One of Dubailand:

    http://www.ameinfo.com/147972.html

    Makes one wonder what Phase Two will entail at a total cost of $64 billion...

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