Brave" is the latest hit for Disney's Pixar animation unit, which has a nearly impeccable track record at the box office. The movie got off to a slightly better start than the company's last release, "Cars 2," which opened with $66.1 million last summer and was one of the only Pixar releases that didn't receive overwhelmingly positive reviews.
Critics were far kinder to "Brave," and moviegoers also loved the film, assigning it an average grade of A, according to market research firm CinemaScore. The movie stars Pixar's first female protagonist, a Scottish teenage princess named Merida whose defiant nature creates trouble within her kingdom.
While the film's advertising campaign attempted to play up Merida's more tomboyish traits, like the fact that her favorite pasttime is archery, the movie still appealed mostly to young girls this weekend. Roughly 57% of the audience for "Brave" was female, and two-thirds of the crowd was comprised of parents with their children.
While seven of the top 10 highest-grossing theaters for the film were in California, the movie also did particularly well in family-skewing markets like Orlando, Seattle and Salt Like City, where ticket sales were 53% above the norm.
Overseas, "Brave" debuted in 10 foreign markets including Russia and China and grossed $13.5 million in total. The film will not open in Scotland, where it is set, until mid-August.