If the original Merida dressed up for a royal banquet and left her bow at home, she wouldn't look anything like the Consumer Products "lips, tits & hips" redesign. Compare the original Merida to the makeover -- it's obvious that she's been Barbified into a glam babe.
Originally Posted by Pinrar
As Beth Kassab wrote in the Orlando Sentinel:
Off-the-shoulder gown. Eye-liner. Lipstick. Wild red curls tamed into voluminous sexy locks. A coy expression enhanced by her new, fuller lips.
This is the Kardashian-ization of the Disney Princess.
Disney took sweet Merida and made her into a medieval siren. Merida is the only one of Disney's 11 princesses who doesn't end up with Prince Charming in the end. She bucks tradition by refusing to let her parents marry her off.
That doesn't mean she isn't feminine. Or that she isn't pretty. You can be pretty while holding a bow and arrow.
But she didn't fit the Disney princess template. In the movie Merida actually looked like the teenager that she's supposed to be, and she didn't wear makeup. Instead of falling into a prince's arms she begins to cherish her relationship with her mother.
Is it any wonder moms loved this movie? Now, though, Merida has gone sultry.
Disney apparently plans to use the cartoon marketing image on various products. That matters because those are the images we buy and bring into our homes. And the made-over image sends the message that Merida is better when she's glammed up.