From the Orlando Sentinel:
Busch Entertainment Corp. is about to end of the longest-standing traditions at its theme parks: Free beer sampling.
The company announced this morning that it will close the popular hospitality houses at all of its SeaWorld and Busch Garden parks beginning this month. The facilities will eventually re-open -- without the beer sampling.
In a written statement, Busch didn't offer an explanation for the move. But it said employees at the hospitality centers will remain with the company.
Busch said the Busch Gardens hospitality house in Tampa will close "briefly" at the end of January and re-open with a new "cafe-style menu." The SeaWorld Orlando hospitality house will close for a longer stretch as of Feb. 1 and will ultimately be converted into a new restaurant.
UPDATE: A spokeswoman says Busch is recasting the hospitality centers in order to "expand the facilities' appeal across age groups."