Going through the old Six Flags stuff, I found this thread that was started when Mark Shapiro took over.
New Six Flags CEO seeking to change image ...
Now, 3 years later, we can take a look back and see if what he was talking about, or at least some of what he was talking about has come true.
I think they have made great strives towards this. Not sure if the parks are a "Destination" like Disney, but they certainly aren't just "field trips" anymore."We're going to unleash a new creative energy from this company and we're going to make Six Flags a destination instead of a field trip," Shapiro said.
Again, I think they have definately made great effort in this area, and are getting much better."It's become a company that has targeted teenagers as its core audience ... but it's been done at the expense of young families," Shapiro said. "We want to make the parks more attractive to families and restoring family confidence in the brand.
At the end of the day, our consumers have to see Six Flags as clean, safe, friendly and fun."
I actually found the thread an interesting read and I know I personally have a MUCH different opinion of Six Flags than I did in December of 2005.