Michael Chapman sat sheepishly beside his two daughters at the Six Flags America concert hall in suburban Largo, Md., recently.
All around him, a throng of adoring adolescent fans took to their feet, cheering and dancing as the punk-pop group the Plain White T's burst into song.
The Chapmans are the type of customers Six Flags is trying to lure this summer as the company rolls out a family-friendly image, with attractions intended to appeal to toddlers, teens, moms and dads, as much as to the chain's traditional thrill-seeking demographic.
This focus on families is perhaps the most visible piece of a turnaround strategy orchestrated by Six Flags Chief Executive Mark Shapiro, who was installed after Washington Redskins owner Daniel Snyder took control of the troubled theme park company in a 2005 proxy battle.
Complete article here: http://www.poststar.com/articles/200...13007b9b4b.txt