See, CA? It's not just me banging that old record on a drum.Disney's big problem is that too many of its visitors are driving to the parks alone. They're annual passholders dropping in for the day, perhaps meeting other APers at the park.
oh, look, you forgot this part:More ideas:
Option 2: Restrict the parking benefit on Annual Passports to cars carrying two or more guests
If Disney really wants to get serious about increasing the ratio of guests to cars on property, this is the step to take, despite the wailing it'd provoke on Disney fan sites.
Got someone with you in the car? Fine, you get your free parking. Driving in by yourself? That'll be $15, please, no matter if you have a Premium AP or a parking add-on on another pass. If Disney wants to add a spoonful of sugar to help that medicine go down, it could offer free parking to any annual passholder with four or more people in a vehicle, even if they haven't bought the parking pass.
This move would encourage some Disneyland fans to carpool to the park, and might encourage some others to visit less often or to drop their annual pass. Either way, the visitor-to-car ratio would go up, as Disneyland needs. Got any other ideas? I'm sure that some frustrated Disney executives in Anaheim and Burbank would love to hear 'em.
1. Drop the annual parking pass. There. Now people who want to go often will have to double- or triple-up in their cars. TDA could then drop the daily parking price, and still make more money. The only reason it's so expensive daily is because of the low revenue brought in by the Annual Parking Pass Program. Maybe offer a discount for AP'ers. Buck or two off.
2. Drop the AP Program. Solve every single problem.