How did the Super Bowl get its name?
How the Super Bowl Got Its Name: The Real Story
How the Super Bowl Got Its Name: The Real Story - Henry D. Fetter - Culture - The Atlantic
There is no question that crediting Hunt (who passed way in December 2006) with coming up with the name "Super Bowl" is one of the event's most cherished, and oft-repeated, traditions—and one that is immortalized in the Professional Football Hall of Fame, complete with a display of replica "super balls" in the Hall's Lamar Hunt Super Bowl Gallery.
But is it true?
Re: How did the Super Bowl get its name?
Even more interesting is that this information could have been easily dug up in microfiche at many a library, and contradicted the story years ago.
Now, maybe Lamar Hunt coined it during the merger talks, its internal use spread, and some reporters got wind of it and started using it.