Innovative ‘Transformers: The Ride–3D’ Fuses Original 3D-HD Media,
Elaborate Flight Simulation Technology and Cutting Edge Special Effects
To Revolutionize Next Generation Immersive Theme Park Ride
At Universal Studios Hollywood, In Spring 2012
Universal City California –“Transformers: The Ride–3D,” based on the iconic brand from Hasbro and electrifying film franchise, directed by Michael Bay, and celebrated for its multi-generational appeal, inventive storyline, spectacular action sequences and amazing special effects, will revolutionize theme park ride perceptions when it debuts as a cutting-edge mega-attraction at Universal Studios Hollywood in Spring 2012.
The dynamic, motion-based thrill ride will tell an original “TRANSFORMERS” story using original, photo-realistic 3D-HD media, sophisticated special effects masterminded by Industrial Light & Magic, and one of the most elaborate roaming flight simulator ride systems ever created. Fusing high-tech elements with an epic new “TRANSFORMERS” tale, “Transformers: The Ride–3D” will be Universal Studios Hollywood’s most ambitious ride ever created and will set a new standard in the world of theme park attractions, stretching the medium’s potential as an immersive and powerful storytelling vehicle.
As Universal Studios Hollywood readies to enthrall its guests with the highly anticipated introduction of “Transformers: The Ride 3-D,” the final chapter in the film franchise, “Transformers: Dark of the Moon,” is set to launch into theatres on July 1, 2011 to an insatiable movie-going fan base.
In the “TRANSFORMERS” movies, Earth’s humans are caught in the middle of an intergalactic war between alien robots, the heroic AUTOBOTS and the evil DECEPTICONS, that physically convert from common mechanical devices, such as cars, trucks and planes to robotic warriors.
Larry Kurzweil, President, Universal Studios Hollywood, said: “’TRANSFORMERS’ represents a perfect match for our theme park: an exhilarating blockbuster, non-stop action and astonishing special effects. It has all the elements necessary to become one of the world’s most dynamic theme park thrill rides and a centerpiece attraction at Universal Studios Hollywood.”
Mark Woodbury, President, Universal Creative, said: “ We’ve pushed the boundaries of 3D, hyperrealism and immersive visual effects to transport our guests, physically and viscerally, into the world of ‘TRANSFORMERS.’ Our collaboration with the immensely talented director Michael Bay as the ride’s Creative Consultant has been extraordinary. With his blockbuster film making capabilities, Universal Studios Hollywood has created an original ‘TRANSFORMERS’ story that taps into the real heart of these bigger-than-life characters and delivers an epic ride experience of a lifetime.”
“Transformers: The Ride–3D” is being created in a partnership between Universal Parks & Resorts and Hasbro, Inc.
The ride’s pioneering photo realistic 3D media is being created by multiple Oscar® -winning Industrial Light & Magic (ILM), a division of Lucasfilms, Ltd., the ground-breaking visionary special effects company behind such acclaimed films as “TRANSFORMERS,” “Avatar,” “Iron Man” and “Star Wars.” “TRANSFORMERS,” the first in the film’s trilogy, debuted in 2007 to worldwide gross revenue of over $709 million, garnering three Academy Award® nominations. The sequel, “TRANSFORMERS: REVENGE OF THE FALLEN,” opened in 2009 and grossed worldwide over $836 million, and earned an Academy Award® nomination. The third film in the franchise, “TRANSFORMERS: DARK OF THE MOON,” will open on July 1, 2011. The three “TRANSFORMERS” films were directed by Michael Bay, executive produced by Steven Spielberg and released by Paramount Pictures.
Universal Studios Hollywood, The Entertainment Capital of L.A., includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas, and the Gibson Amphitheatre concert and special event venue. World-class rides and attractions include the new blockbuster ride, “King Kong 360 3-D” on the famed behind-the-scenes Studio Tour, “The Simpsons Ride,” “Revenge of the Mummy —The Ride” indoor roller coaster and “Jurassic Park® – The Ride.” Universal Studios Hollywood is a unit of the Universal Parks & Resorts division of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake. Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Harbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. . © 2011 Hasbro, Inc. All Rights Reserved.