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  1. #1

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    Transformers: The Ride - OPENS SPRING 2012

    While promoting Transformers 3, Variety got hold of Bay and crew about 2012's biggest theme park attraction, and it's opening...


    Variety also got dibs on the concept art, it does seem Ravage has a key role, just like what we've seen in the interactive waiting area. Even Industrial Light and Magic is part of the creative team by creating something innovative that no theme park has ever used/seen before. Looks like Universal is will be getting Disney by the balls. =}~


    'Transformers' drives into U's theme park Ride tied to film franchise will bow next spring in H'wood

    Transformers: The Ride -- 3D' is due to open next spring.
    By Marc Graser

    Michael Bay may prefer to wreak havoc, destroying Chicago at multiplexes this weekend -- but when it comes to the offscreen lives of Hasbro's robots, the "Transformers: Dark of the Moon" director is in construction mode.

    Helmer is giving his creative notes to "Transformers: The Ride -- 3D," a big-budget theme park attraction under construction on the lower lot of Universal Studios Hollywood that opens next spring.

    The motion-based ride will tell an original "Transformers" story and use 3D animation, animatronics and the latest flight-simulator technology to place guests in the middle of a battle between the heroic Autobots and villainous Decepticons.

    Because the films breathed new life into Hasbro's toy line in 2007, the toymaker chose to embrace the look of the shape-shifting characters from the pics for the ride, its first theme park attraction since exploiting its brands ("G.I. Joe," "Monopoly," "Battleship," "Ouija" and "Candyland," among others) across various entertainment platforms.

    "We're always looking for ways to engage people and show our characters where people want to experience them," Aaron Archer, Hasbro's VP brand creative, brand design and IP development told Variety.

    Exec has been overseeing the "Transformers" line for the past 12 years. He worked closely with Bay's art department and was part of the pitch that got the helmer interested in the property in the first place.

    Audiences have grown accustomed to the look of the pics' bots after the first film earned $710 million worldwide and its sequel hauled in $836 million.

    As a result, toy sales tied to the franchise generated $482 million for Hasbro after its first outing and more than $600 million around the second, providing a case study on how toymakers can capitalize on film and TV shows based on their popular playthings.

    Hasbro, which owns the rights to the brand and how it's spun off, didn't necessarily have to stick with the design; its new animated "Transformers" series on kids cabler The Hub steers clear of the look.

    "It's definitely set in the film universe," Archer said. "We wanted to have the best experiences of the movies come forward and bring it to life with all original content."

    Chip Largman, senior VP of creative at Universal Studios Hollywood, calls the ride "a natural follow up to the films" that serves as "an extension" of what auds have already seen in theaters. "But it's not dependent upon your experience in seeing the film."

    The move will benefit both Paramount, which can use the ride to promote its film franchise, and Universal, which is always looking for new attractions based on tentpoles.

    Par, in particular, is looking to keep the films going. Although Bay has said the third installment is his swan song, it's only a matter of time before the studio reboots the series with a new helmer.
    Given the popularity of the films, Hasbro is naturally eager to keep the property alive on the bigscreen, as well. Until more films are made, it has the ride to keep auds interested.

    To do that, Hasbro enlisted Industrial Light and Magic to reprise its role from the films to create the photorealistic 3D characters and visuals and for the ride, and hired Peter Cullen to voice Optimus Prime and other actors from the series.

    It also won't be cheap, with U said to be spending significantly more than the roughly $40 million it spent to build "The Simpsons Ride." An identical "Transformers" ride is also being built at Universal Studios Singapore.

    The timing of next year's launch of the "Transformers" ride "had a lot to do with the amount of time truly needed to create and implement a technical feat," Largman said. "We were not in a position to do something that was lockstep in time with the release of the film."

    The project, which replaces the former "Backdraft" attraction and Special Effects Stages, is the second time Universal Creative, which designs attractions for U's theme parks, has partnered with a major effects house on a ride after working with Weta Digital on Peter Jackson's "King Kong 360 3D" that opened last year.

    Bay's collaboration on the ride also isn't new for U. It developed the King Kong ride with Jackson, the Wizarding World of Harry Potter park with J.K. Rowling, "The Simpsons" ride with the show's creators James L. Brooks and Matt Groening, and a number of attractions with Steven Spielberg, who is a creative consultant to the parks, and was an exec producer of the "Transformers" films.

    Of course, Universal hopes "Transformers" becomes another main attraction at its Hollywood park, especially as rival Disney is readying to open its 12-acre "Cars Land" park inside California Adventure next summer.

    "We've pushed the boundaries of 3D, hyperrealism and immersive visual effects to transport our guests, physically and viscerally, into the world of 'Transformers,' " said Mark Woodbury, president of Universal Creative.

    Meanwhile, Universal is overhauling its "Spider-Man" ride at its Islands of Adventure park in Orlando, Fla., with updated, high-definition 3D footage to tap into the trend in theaters.

    "Transformers' is about change and converting from one thing to another," said Archer. Over the years, "the brand has evolved from cars to animals and dinosaurs and now realistic cars that you can buy at a dealership. If you're a fan of these films this is one of the best ways to experience it."

    Contact Marc Graser at [email protected]
    Source: 'Transformers' drives into U's theme park - Entertainment News, Film News, Media - Variety
    Last edited by JMora; 06-30-2011 at 02:26 PM.

  2. #2

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    Re: Transformers: The Ride - OPENS SPRING 2012

    This attraction is shaping up to be a solid addition to Universal Studios. I cant wait to go out there and ride it in the spring.
    The concept art for the ride that I have seen is very very nice.

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    Re: Transformers: The Ride - OPENS SPRING 2012

    Going to be a great ride but Universal still needs at least 2 more rides before I consider staying at the park fro more than 4 hours hours (as an AP there is not much to do)

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    Re: Transformers: The Ride - OPENS SPRING 2012

    Quote Originally Posted by JerrodDRagon View Post
    Going to be a great ride but Universal still needs at least 2 more rides before I consider staying at the park fro more than 4 hours hours (as an AP there is not much to do)
    I never had hard time from staying on the Universal property from opening to closing time, partly because of Citywalk.

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    Re: Transformers: The Ride - OPENS SPRING 2012

    ^for me I go there ride the Mummy, JP, see a show or 2 and go through the maze and I'm about ready to leave...since I've been an AP for 2 years

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    Re: Transformers: The Ride - OPENS SPRING 2012

    Very exciting.

    This ride will be similair to Spider-Man at Universal Islands of Adventure in Flordida.

    For those that haven't experienced Spider-Man, this isn't just another theme park ride. This is the West coast version of one of the best dark rides in the world.

    Most people are probably more likely to be counting the days until Carsland opens, but this could easily be the best new attraction in 2012.
    My Micechat cruise trip report, Part 1:http://micechat.com/14795-disney-wonder/

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    Re: Transformers: The Ride - OPENS SPRING 2012

    It's was Transformers day at Comic-Con on Thursday, and guess what was shown...


    The budget for the ride is said to be around almost 250 million dollars, Jurassic Park: The Ride was 100 million back in 1996. Keep in mind too, ILM (Industrial Light & Magic) his helping creating the first EVER audio animatronics that transformer before guests very eyes! NASA technology is even being used. Lucky for Michael Bay, huh?

    Like the Potter ride, there's a weight restriction! Sorry.

    John Hammond: " I spared no expenses."

    Keep in mind, what you just witnessed is just A TEASE! The ride has actually been in the works since 2008, a lot has happened since then. No different then when Spielberg wanted Jurassic Park as a ride first at Universal, and we all know that story! The video you just saw was 'the' concept seal deal, and sure enough when guests ride the attraction, the footage of the 3D sections will be 100% realism.
    It will retain the look-and-feel of the Transformers movie trilogy, its plot will be a "natural follow-up" to the films rather than based on them directly.

    The ride itself said to 4-5 minutes long, the ride is housed in a 2 story structure. PS James Cameron also helped (
    T2 3-D- Battle Across is way better then any Disney 3D show).
    Last edited by JMora; 07-22-2011 at 02:33 PM.

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    Re: Transformers: The Ride - OPENS SPRING 2012

    The ride vehicles look amazing.



    Transformers > Radiator Springs Racers.


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    Re: Transformers: The Ride - OPENS SPRING 2012

    Quote Originally Posted by k_peek_2000 View Post
    The ride vehicles look amazing.



    Transformers > Radiator Springs Racers.
    That's a set of wheels, huh?

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    Re: Transformers: The Ride - OPENS SPRING 2012

    ok so wait... is Transformers now going to be open BEFORE Carsland?
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    Re: Transformers: The Ride - OPENS SPRING 2012

    Quote Originally Posted by KingEric View Post
    ok so wait... is Transformers now going to be open BEFORE Carsland?

    Yes! =}

    Universal is certainly raising expectations. The park industry is rife with overblown hyperbole, but Universal is promising that Transformers will be a "jewel" in its ride portfolio, that it will include "mega special effects," and that it is destined to become "one of the world's most exciting theme park rides and a centerpiece attraction at Universal Studios Hollywood."

    The park has confirmed that the new attraction will include 3-D imagery. Universal developed 3-D technology that doesn't require the goofy 3-D glasses. This would transform theme park attractions for sure! Go Universal Creative department!
    Last edited by JMora; 07-22-2011 at 02:53 PM.

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    Re: Transformers: The Ride - OPENS SPRING 2012

    Quote Originally Posted by JMora View Post

    Yes! =}

    Universal is certainly raising expectations. The park industry is rife with overblown hyperbole, but Universal is promising that Transformers will be a "jewel" in its ride portfolio, that it will include "mega special effects," and that it is destined to become "one of the world's most exciting theme park rides and a centerpiece attraction at Universal Studios Hollywood."

    The park has confirmed that the new attraction will include 3-D imagery. Universal developed 3-D technology that doesn't require the goofy 3-D glasses. This would transform theme park attractions for sure! Go Universal Creative department!
    Ahhh can't wait for this!!!! I'm sure it won't disappoint.
    We postponed our Disney & Universal vacations till next year due to all the great rides opening.

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    Re: Transformers: The Ride - OPENS SPRING 2012

    closer look at the ride vehicle...

  14. #14

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    Re: Transformers: The Ride - OPENS SPRING 2012

    Don't write off Radiator Springs Racers. A lot of you don't understand just how this attraction will turn out, but I will say that it will blow a lot of you away.

    As for Transformers, I hate that franchise. In the films, I can never tell what is happening or who is who. The ride won't be any different. Why would I want to ride an attraction where I'll be confused the entire time? No thanks! I'll be spending all of my time in Carsland come summer 2012.

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    Re: Transformers: The Ride - OPENS SPRING 2012

    Quote Originally Posted by disneylandfan95 View Post
    Don't write off Radiator Springs Racers. A lot of you don't understand just how this attraction will turn out, but I will say that it will blow a lot of you away.

    As for Transformers, I hate that franchise. In the films, I can never tell what is happening or who is who. The ride won't be any different. Why would I want to ride an attraction where I'll be confused the entire time? No thanks! I'll be spending all of my time in Carsland come summer 2012.
    LOL! Talk about being hypocritical! You say don't write off RSR, then you continue to write off Transformers when less is actually known about it than RSR! That was a good laugh.

    They are both going to be great rides, but lets get real. Transformers has a bigger budget and better ride system. Advantage goes to Transformers.


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