A Contest, of Monsters Universal
June 4, 2013
Yesterday on June 3rd 2013, Universal Studios Hollywood announced a new contest for this season’s Halloween Horror Nights; a character contest.
Universal has invited their fans to “re-invent” one of their Classic Universal Monsters. The fans are to send in a full-body drawing and a facial close up along with a description of the character’s traits and nuances. On July 1st fan voting will commence on the finalists.
My first reaction to this announcement was shock; I love the classic monsters and have always had a hard time seeing new incarnations of them. However, I feel that this contest will bring some new blood into the old franchises, as well as raise awareness of these classic monsters as a whole. This contest will allow the fans to be a part of the event they love, and it will instill a feeling of involvement in Horror Nights that the random guest does not experience.
The simple fact that Universal is allowing, nay inviting their fans to be a part of the creative process for Horror Nights is quite refreshing. It shows that they listen to their fans, trust their fans, and care what their fans think about the event. It’s that kind of openness that makes for a great franchise and an even greater company.
Last year as part of Knott’s Scary Farm’s 40th Anniversary event, Knott’s invited their fans to concoct a new poster, for post-apocalyptic themed maze “Endgames”. The winner’s “warrior of the apocalypse” photo was displayed throughout the maze; an homage to the fans and fan participation.
Events would do well to consider what exactly it is that their loyal patrons actually want to see produced. Hopefully in the future, other events will consider upping the level of fan participation and fan input; maybe vote on maze concepts perhaps….?
“Design a Character Contest”. Universal Halloween Horror Nights Hollywood. Facebook. PDF link. 3 June. 2013. Web. 4 June. 2013. http://www.halloweenhorrornights.com...Rules_2013.pdf
“Endgames Poster Contest”. Knott’s Scary Farm. Facebook. Live Stream. 17 Aug. 2012. Web. 4 June. 2013. https://www.facebook.com/KnottsScaryFarm?ref=stream
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