Markets - Amusement parks
Click on the above link and scroll down to the third video. There you will witness a new technology that places the fully animated talking hat atop people's heads via a mirror of illusion aka CG imagery. Afterward, a keepsake picture of you wearing the hat is generated.
This is not an official rumor ..but I and others really don't see any place else that it's company creator, T-Immerson could benfit more from, marketing wise.