There was a special 4 page ad in the L.A. Times for the opening of the King Kong attraction. The ad contained several 'faked' news stories involving a mysterious giant simian creating havoc throughout Universal Studios and the rest of Southern California. Photos of giant ape feet on the sand at the beach, Dodger Stadium in ruins, an airport with the planes on fire. It took me a second to realize it was an ad because it was so cleverly done.
Not only has universal outdone disney with the wizarding world but now they've outdone them in creative advertising as well. I'm gonna have to start planning more trips to universal.