I got a not-so-subtle email from the company with a survey that is more than highly suggestive that they are considering buying the rights to a wizarding world of Gandalf sort of deal.
It started off testing the waters by seeing if I was part of "that" sort of demographic, asking me about several related franchises like Star Wars, Indiana Jones, Star Trek, Harry Potter and Lord of the Rings.
It then went on to a series of detailed questions about a potential LotR attraction/park, asking about the location, types of rides/attractions, merchandise, walking characters, etc. But we aren't thinking about that or anything...
"Imagine if you will a world unlike any you've ever visited before: it's Middle Earth, the ancient and beautiful land forged by J.R.R. Tolkien as the backdrop for his two most well known creations, Lord of the Rings and The Hobbit. Walk as a human among dwarves, elves, orcs and hobbits -- all faithfully recreated and portrayed in the spirit of the original characters as they appeared in both the books and the movies. In this land you'll experience one-of-a-kind rides and attractions that bring to life some of the most memorable experiences of Tolkien's world including Bilbo's hobbit hole, the fortress at Isengard (before it was destroyed) and even the dark world of Mordor -- including the terrifying volcanic Mount Doom."
What do you guys think?