Bob Iger mentioned in the company’s conference call a few weeks ago, that he was still interested in buying companies who can offer Disney new characters and stories. Some would complain that Disney has too many characters than they need. However I believe that there are companies out there that would prove successful with Disney behind them. Here are a shortlist of who I think fit into the Disney jelly mould and would be wise acquisitions:
Makers of the popular Angry Birds game, this app developer has expressed wishes to become “Disney 2.0”. Some people will say that the original game has no narrative, however with internet shorts and a movie supposedly in the works, I feel that this is a great company for Disney to seriously think about. Merchandise is flying off the shelves, and the brand reaches out to businessmen, teens, families and children.
Okay so Disney has been closing down their own video game companies, but EA has much more to offer than that. They are one of the biggest mobile and social game companies around using their unique IP and turning it into app games - much akin to Disney’s new strategy. The two companies produce synergy with EA Sports and ESPN, Playdom and PlayFish, as well as several other properties. I feel that the two companies are perfectly suited and give Disney a much stronger footing in the video game market.
This is a bit of an awkward one. Right now, I am content with George Lucas owning the property but I feel that when the day comes and he passes away, Disney should purchase his company. Both parties would be satisfied, and I’m sure George would rest peacefully knowing his beloved franchises are in the right hands.
This is a curveball. Everyone associates the company with hardware but Nintendo is the best company that offers family gaming. Pokemon is currently airing on Disney XD but little of Nintendo’s popular characters have left the world of games and entered other mediums. Disney on the other hand can create movies, TV shows and merchandise based on these beloved franchises not to mention theme park attractions. The hardware is a problem and in my view doesn’t fit into Disney’s corporate strategy but the characters and stories are VERY Disney-esque. Heck if Disney has one of their franchises - Pokemon - on their network years after it launched, then the properties must be good.
So what do you think? Any other suggestions? Or does Disney own all the characters that they need?