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  1. #1

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    Thumbs down Geez, Disney, could ya maybe be just a LITTLE less greedy?

    From CNN.com:

    Day of the Dead tradem
    ark request draws backlash for Disney


    (CNN) -- Is it possible to trademark the name of a holiday? The Walt Disney Company was interested in doing so.

    On May 1, the entertainment giant filed an application to the U.S. Patent and Trademark Office to secure the phrase "Día de los Muertos," or "Day of the Dead," across multiple platforms. Disney subsidiary Pixar is releasing a film -- for time being called "The Untitled Pixar Movie About Dia de los Muertos" -- this fall.

    Here's the problem -- Día de los Muertos is a traditional holiday celebrated on November 1 and 2 in Mexico and across Latin America. People honor the lives of lost family members or friends by building altars, holding processions, decorating gravesites and placing offerings for loved ones. Over the years, the holiday has gained a foothold in the United States, too.

    Disney hoped to secure the rights to the title "Day of the Dead" and such themed merchandise as fruit preserves, fruit-based snacks, toys, games, clothing, footwear, backpacks, clocks and jewelry.

    But the Latino community raised a ruckus about the application on social media.

    Tweets included "Tell @Disney not to trademark Day of the Dead. Culture is NOT for sale!" from Presente.org, a national organization that "exists to amplify the political voice of Latino communities."

    "Are we okay with @DisneyPixar commercializing our culture?" tweeted Think Mexican, a Tumblr blog that says it's aimed at "connecting the Mexican community through culture and information."

    ...On Tuesday, a petition went up on Change.org to stop the Disney effort, stating that the attempt to trademark Día de los Muertos was "cultural appropriation and exploitation at its worst." On Friday evening, the petition had more than 21,000 signatures.

    "Our spiritual traditions are for everyone, not for companies like Walt Disney to trademark and exploit," wrote Grace Sesma, the petition's creator. "I am deeply offended and dismayed that a family-oriented company like Walt Disney would seek to own the rights to something that is the rightful heritage of the people of Mexico."

    In 2003, the Day of the Dead celebration was entered on the UNESCO list of the Masterpieces of the Oral and Intangible Heritage of Humanity.

    "The Indigenous Festivity dedicated to the Dead are deeply rooted in the cultural life of the indigenous peoples of Mexico," UNESCO told CNNMexico.

    But after the backlash, Disney withdrew its application this week.

    "The trademark intended to protect any potential title of the movie or related activity," a spokeswoman for Disney told CNNMexico. "Since then, it has been determined that the title of the film will change, and therefore we are withdrawing our application for trademark registration."

    Disney did not comment on whether social media reactions directly led to the decision to withdraw the application.

    This isn't the first time Disney has sought to trademark a controversial phrase.

    In 2011, it tried to secure "SEAL Team Six," the Navy SEAL team that captured and killed Osama bin Laden, seeking exclusive rights for use on items from video games to backpacks. However, after receiving an overwhelming response from critics, Disney withdrew the application "out of deference to the Navy."


    Full story here.
    "With the acquisition of Marvel and now of Lucasfilm,
    Disney may have finally found the grail. You don't need
    imagination or art. All you need is a brand."

    - Neil Gabler


  2. #2

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    Re: Geez, Disney, could ya maybe be just a LITTLE less greedy?

    Two threads already open on this with no comments.

  3. #3

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    Re: Geez, Disney, could ya maybe be just a LITTLE less greedy?

    ^Maybe because what Disney tried to do is so outrageously cheeky, it left people speechless?
    "With the acquisition of Marvel and now of Lucasfilm,
    Disney may have finally found the grail. You don't need
    imagination or art. All you need is a brand."

    - Neil Gabler


  4. #4

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    Re: Geez, Disney, could ya maybe be just a LITTLE less greedy?

    I am going to patent Mexican independence day I'll see how that goes too. After that i'll try for thanksgiving.

  5. #5

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    Re: Geez, Disney, could ya maybe be just a LITTLE less greedy?

    Quote Originally Posted by biggsworth View Post
    I am going to patent Mexican independence day I'll see how that goes too. After that i'll try for thanksgiving.
    Dibs on the Giblets!

    "With the acquisition of Marvel and now of Lucasfilm,
    Disney may have finally found the grail. You don't need
    imagination or art. All you need is a brand."

    - Neil Gabler


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