I don't like the $20 admission fee at the Museum of Modern Art in NYC, nor at the Huntington in San Marino, and I don't like it at a museum devoted to Walt Disney.
I love the free admission at the Tate Modern in London, and I'm glad it's so much more popular than museum like L.A.'s LACMA.
Diane, perhaps time on a California winery has made you and your family a bit out of touch with middle and working-class Americans. I don't mean that to be rude, but wouldn't it be nice if your museum could inspire more lower-income kids with big dreams like your father? I'm sure you help Bay Area school groups get in, but what about lower-income families visiting SF?
I can't even imagine that that is the most profitable price point. Far more would visit with a $12 admission for adults and $5 admission for kids.