It's been a long time coming since this September 2008 article trumpeting the real return of The Muppets:
Disney also scored a notable Thanksgiving victory with The Muppets. The family film, produced for a modest $45 million, beat a number of competitors to gross $42 million for the Wednesday-Sunday stretch, good enough to restore luster to the iconic brand, which has been off the bigscreen for more than a decade.
However, the holiday box office was down 12 percent from Thanksgiving 2010 amid the continuing slump in moviegoing. Last year, Harry Potter and the Deathly Hallows Part 1 grossed $75 million and Disney's Tangled opened to $68.7 million over the holiday.Box Office Report: 'Twilight: Breaking Dawn' Powers Thanksgiving, Nears $500 Mil Worldwide - The Hollywood ReporterMuppetseasily did more than double the business of its competitors, although its production budget was far less. For Walt Disney Studios chairman Rich Ross, the movie was the first step in reviving the brand across all platforms, including television and consumer products.
"The entire goal was to bring back the Muppets, and this great opening signifies that we've done just that," said Dave Hollis, Disney's executive vice president of worldwide distribution.