Despite being hailed as "The Best Animated Film Of The Year" by Time magazine 'Frankenweenie' arrived modestly:
Box Office Report: 'Taken 2' Dazzles With $105 Mil Worldwide, Among Top October Debuts - The Hollywood ReporterThe news wasn't so good for Tim Burtonís 3D black-and-white, stop-motion-animated Frankenweenie, which debuted to $11.5 million, well less than the $15 million to $20 million that Disney had hoped for. The pic, hurt by the continued strength of Hotel Transylvania, only managed a fifth-place finish.
Frankenweenie -- an homage to author Mary Shelley's Frankenstein -- is a remake of Burton's 1984 short film about a boy who brings his dog back to life with unintended consequences. The film garnered glowing reviews, and a B+ CinemaScore.
Disney, which produced the film for $39 million, believes word-of-mouth will be strong heading into the Halloween stretch, resulting in a steady flow of moviegoers. Of those turning out opening weekend, 56 percent were families, and 32 percent were couples.
"Because of the stop-motion and the black and white, the casual moviegoer might need permission to see this film," said Disney executive vp distribution Dave Hollis.
Frankenweenie did solid business in Imax theaters, which accounted for $1.3 million in business domestically. The film begins rolling out overseas next weekend.