“The movie is an origins story,” said Verbinski, who was joined on the stage at CinemaCon by Bruckheimer and Hammer as well as Depp, a darling of exhibitors.
Disney is hoping to replicate the wild success of Verbinksi and Depp's Pirates of the Caribbean
franchise. Lone Ranger
marks another eccentric role for Depp, whose character's headgear is a stuffed raven.
"We saw the picture yesterday and it looks terrific," said Horn, who led the Disney slate presentation. The studio also used the session to unveil a new trailer for Lone Ranger,
which opens July 3, the eve of the lucrative July 4th holiday frame.
At least one exhibitor, who had reservations about the project prior to viewing the footage, was pleased with what he saw.
"It looks good," he said.