I watched it again just to make sure what I was saying and while it really IS an entertaining ride from start to finish, there's aspects to characters and story that are not fully there.
Earlier, I mentioned about the music style and that beef still remains. The ONLY song in the film that has the proper orchestral backup was "For the First Time in Forever"... that one truly felt like it belonged in a Disney musical. And then when Elsa and Anna have their layover lyrics, it's impressive.
"Let it Go" is a good song but I just feel it's still too "poppy" and the visuals we see could have been even more impressive than we got. This song is actually better in "World of Color Winter Dreams" as they have a different orchestral arrangement behind it. It's what I wish we got in the movie.
I also mentioned CG vs Hand Drawn. This really isn't like Wreck-It Ralph where the story really makes it work so much better in that medium. FROZEN would have been a wonderful hybrid (think the Pines of Rome whales in Fantasia 2000) with hand drawn characters and CG everything else. Remember when Glen Keane was supposed to direct this one? Just imagine some beautiful Glen Keane animation anywhere in this movie and you'll see what I mean. Great artists think differently than "animators". They think about what looks amazing while conveying story... and constantly pushing themselves each go round. (Glen Keane's animation: Ratigan, Ariel, Marahute the Eagle, Beast, Aladdin, Pocahontas, Tarzan, Silver in Treasure Planet, etc)
Okay, finally... the Story. It's supposed to be THE SNOW QUEEN, and for that, Elsa is severely taking a back seat in her own movie. I also don't like that she's the "accidental" villain rather than the villain she should be. With that said, I don't mind that they made the story more about Anna's point of view, as the audience can understand the world better through her eyes, but the characters really lacked depth.
Think about it. Elsa, the Snow Queen... is actually quite boring. She goes through the entire movie just staying away, pushing things away.... but her character... I wish wish WISH that there was more to her. She should have slowly resented her sister... blaming her for no longer being able to use her powers. Slowly hating life, her status, her every being... and also thinking that Anna hates her too. All of that should have been a major plot point to her running away and getting away from it all, not because of her accidental defense mechanism (though that should be part of it).
Anna, as our main protagonist, shouldn't feel like her sister "would never hurt her". She should be the reluctant hero, wanting to set things right with her sister in order to save her kingdom, but without knowing if she would succeed. What we have now is just... very, very passive storytelling. (Elsa is told not to use her powers so she doesn't. Anna thinks she can save the day so she goes after her sister... the characters should have more going on in their heads in addition to these story points)
Everything else could fall into place as it does in the film, but it could have been so much stronger with Elsa's strong hate melting away to love. It would have been far more satisfying.
BUT... I'm happy that it's doing well and that people are liking it. It means that corporate aren't going to mess up the structure of the studio for the time being and let them play.