During thanksgiving weekends, it has gain 110 million dollars. Now that's quite a performance. But later today and yesterday, it has earned 3 million, and 2 million dollars respectively. what is going on?
It's the weekdays... a lot of people wait until Friday-Sunday to go since there's no school and a lot of people are off work. To my knowledge, and when I worked at a movie theater, it's always much slower during the week.
I only ever go to the movies on the weekends myself as well, since that's the only free time I have as well as the friends I go with.
weekday mean less sales. I go to movies only on weekdays, and most of the time there are only a handful of people in the theater, and about half the time I am the only one in the place... People tend to not see movies on weekdays.
Every movie, every week drops from Sun to Mon quite significantly because of school/work. Just watch, come Fri it will jump up again (not as high as last weekend, but still pretty high) for the three nights Fri - Sun, then it will drop for Mon-Thurs again.
Our revels now are ended. These our actors, As I foretold you, were all spirits and Are melted into air, into thin air: And, like the baseless fabric of this vision, The cloud-capp'd towers, the gorgeous palaces, The solemn temples, the great globe itself, Yea, all which it inherit, shall dissolve And, like this insubstantial pageant faded, Leave not a rack behind. We are such stuff As dreams are made on, and our little life Is rounded with a sleep. mycroft16 on Twitter
There's also an expected and predicted drop off between opening weekend and the receipts for the next week - for a movie in wide release the level of dropoff is a fairly good predictor for how the movie will continue to do in the box office.