"Mission: Impossible - Ghost Protocol"
bucks the downturn,
doing strong business in IMAX sneaks in advance of its Dec. 21 launch.
Last year, Disney's Tron Legacy opened on the same weekend to $44 million after grossing $17.5 million on Friday.One bright spot at the Friday box office was the limited launch of Paramount's Tom Cruise starrer Mission: Impossible - Ghost Protocol, which opened in 425 IMAX and large-format screens, grossing an estimated $4.7 million for a projected $12 million weekend (The $4.6 million includes $1.1 million in Thursday evening and midnight runs). The pic opens nationwide on Dec. 21.
Anecdotal evidence suggests a big draw for Ghost Protocol is an extended preview of Christopher Nolan's The Dark Knight Rises, a Warner Bros. pic (there's a separte teaser of Dark Knight Rises attached to Sherlock).
Ghost Protocol came in No. 3 on Friday.
---------- Post added 12-18-2011 at 05:31 PM ----------
Box Office Report: 'Sherlock,' 'Alvin' Off to Grinch-Like Start as Film Biz Frets - The Hollywood ReporterAnother bright note to the weekend: Paramount's Mission: Impossible -- Ghost Protocol grossed $13.6 million from limited IMAX sneaks in advance of its Dec. 21 nationwide debut. Coming in No. 3 behind Sherlock and Alvin, Ghost Protocol played in 425 locations for a massive per screen average of $32,000. A big draw was an extended preview of Warner Bros.' The Dark Knight Rises.
Overseas, Paramount opened Ghost Protocol in 36 markets, where it launched to a stellar $68.2 milllion.
Ghost Protocol played on 300 IMAX screens--earning $11 million--and 125 on large-format screens. Overseas, Ghost Protocol eanred an additional $3 million from 85 IMAX loations for a total $14 million, the best December opening on record for IMAX. Skydance co-financed the tentpole with Paramount.
"It feels like we are in strong shape," said Paramount vice chairman Rob Moore, adding that fans do indeed love the movie, along with critics. Ghost Protocol currently has a 95 percent ranking on RottenTomatoes.com.