From the article that Jayce linked to:
Really, Bob? Disney's swimming in profits, and you're crying poor because people fast-forward through your commercials?Disney: Skip our commercials, we cancel shows.
CEO Robert Iger says using DVRs to jump ads hurts revenue and threatens the company's ability to fund 'Dancing with the Stars' and other popular programs.
Disney chairman and CEO Robert Iger spoke with FOX Business Network this week about a new technology from Dish Network (DISH -0.07%) called Auto Hop, which has a commercial-skipping feature.
The short of it was that if viewers don’t want to watch commercials, then Disney won’t be able to bankroll some of its biggest shows -- including the smash hit "Dancing with the Stars."
You claim you won't be able to afford to produce "Dancing with the Stars?" Really?
Then cancel it.