After outcry, Disney nixes attempt to trademark 'Dia de Los Muertos' for movie-themed products (Updated) | Multi-American | 89.3 KPCCDisney had filed several trademark applications in relation to a forthcoming Día de Los Muertos-related Pixar film.
The backlash was swift, and late Tuesday afternoon a Disney spokesperson issued this statement:
“As we have previously announced, Disney-Pixar is developing an animated feature inspired by the Mexican holiday Día de los Muertos. Disney’s trademark filing was intended to protect any potential title for our film and related activities. It has since been determined that the title of the film will change and therefore we are withdrawing our trademark filing.”