T. Rowe Price teaming up with Walt Disney World on new attraction - Los Angeles Business from bizjournals:
A new hands-on money management oriented educational exhibit will open at EPCOT's Innonentions on May 19th. The investment firm known as T. Rowe Price Group Inc. will be the sponsor. The Great Piggy Bank Adventure is a fun interactive family game where competing visitors learn creative savings strategies, and adjust for inflation when making and diversifying investments.
“Empowering parents to initiate discussion of the topics of saving and investing with their children is more important than ever before,” said Edward C. Bernard, vice chairman of T. Rowe Price Group, in a statement released Monday.
The Baltimore based money management firm declined to disclose the financial details of the sponsorship.
T. Rowe Price (NASDAQ: TROW) steered clear of the mortgage-related investments that knocked other investment firms last year. But it didn’t dodge the stock market’s ride in 2008 and reported assets down nearly 29 percent to $276 billion."
For once, the normally meaningless Innoventions is getting an attraction that is both fun and pragmatic. I would go so far as to describe the attraction as an "educational stimulous" geared for combating tough times.
It's a financial knowledge bailout to help people to replace stress with success. T. Rowe Price couldn't be coming to Innoventions at a more opportune and needed time.