Hey Disney fans over 40:
remember the Walt Disney World logo from the 70s?
(I think it was still around in the 80s.)
Wouldn't you like to get a T-shirt with that old logo on it?
It could be a recreation of shirts sold in the mid 70s.
Or how about a mug, cap, or bumper sticker?
Or how about the old EPCOT logo?
I think retro WDW merchandise would sell well.
The ancient Coca-Cola and McDonald's logos don't do anything for me,
but that old Walt Disney World lettering takes me back to some of the happiest memories of my childhood more effectively than a Christmas tree.
Disneyland has kept the same logo with great success. It was the first word my daughter could "read." If Walt Disney World has had a new logo, it barely comes to mind; I think it has nondescript, scripty letters.