Robert A. Iger, chief executive of the Walt Disney Company, plans to announce on Tuesday morning that Disney has licensed the rights to the hit movie “Avatar” from 20th Century Fox for a theme park experience, according to two people briefed on the plan.
The “Avatar” experience – plans call for more than a single ride – will be built at Animal Kingdom, the newest of the four major theme parks that make up Disney World in Orlando, Fla., according to these people, who spoke on condition of anonymity because Disney did not authorize them to speak publicly.
James Cameron, the director of that science-fiction film, will collaborate with Disney on the attraction. “Avatar” sold $2.8 billion at the global box office and two sequels are in the works.
A Disney spokeswoman could not immediately be reached for comment.
EDIT: Disney Parks Blog post: