What doesn't make THAT much sense to me is the intended market for Golden Oak. The homes are in a weird price point. Too high (by far) for the 99% of us but not really fully tricked out homes to compete, for example, buyers who are getting "second" properties in Vail, Apsen, Tahoe, ect. That said I am a Westerner so perhaps there is a market for homes around 2 million at almost $600 a square foot.
How much, for example would an ocean front 4K home cost on the Florida coast? Is that the right comparison?
One other idea would be that they are marketed in as fractional ownership. But that smacks up against the brutal reality of Florida summers and the relatively small size of the floorplans.