Because when looking at this from an overall business perspective, you would take the max capacity for a park.
Take MK's capacity is around 75,000 (i know there are other numbers out there, but this is the number I am going to use)
So at 75,000 as the max, that means that overall the park theoretically could serve 27,375,500 a year.
However with the average daily attendance being at 48,043, that means that it is operating at 64% capacity on AVERAGE throughout the year.
Now what you would then want to do is begin to look at the lowest capacity periods, and see how you can begin to drive new business on those low seasons and shoulder seasons. Like say offering people free Dining, and other incentives like seasonal celebrations ie Flower and Garden, Food and Wine.
So the way Disney sees it when you do look at average daily attendance vs. your theoretical 100% is that there is room for growth, without adding attractions.
I see what you're saying. I thought this was still over the "controversy" about Disney fudging numbers hahaha.
Eric, that spreadsheet is fascinating! I never knew there was such a step decline in attendance at MK and EPCOT from 1991 to 1992. It looks like the MK attendance records have never hit the same height since then, do you have any insight as to why this happened?
I think a lot of it has to do with the recession that was happening.
Bad News: Tourism Takes A Dip - Orlando Sentinel
Displaying a sign of hard times, tourism tax revenue in Osceola County dropped 15.6 percent this October compared with the same month last year, new county statistics show.
In addition, Osceola tourism tax collections for the 1992-93 budget year that ended Sept. 30 were down about 6.3 percent, from $11.2 million to $10.5 million, county officials said.
Tourism Figures For October Reveal A Decline Of 1.9% - Orlando SentinelQuote:
''1993 has definitely been down compared to 1992,'' said Andres Cibotti, marketing director at the Medieval Times, a dinner theater attraction on U.S. Highway 192.
Last year the attraction suffered a 4 percent to 5 percent decrease in business, Cibotti said. Next year, it expects an additional 1 percent decline.
After Tourists' Deaths, Florida Works to Recover - New York Times
Some interesting readying.
That's wild, especially considering the recent market crash was worse than the '92 crash. I guess, coming off the large period of growth in the 80's, people were more shocked and afraid to spend money on a trip to Disney?
I see that 1991 was the 20th anniversary of WDW too... Looking back, I was about 6 then and that was the first time I got to go. I just found this ad for the celebration on youtube (Walt Disney World 20th Anniversary TV Commercial #2 - YouTube) which I remember PERFECTLY, which leads me to believe that it was probably aired a lot that year. The ad makes it seem like there's at least 20 new rides and attractions, which you can't really count or keep track of because of the pace of the song and video. Most of those images are just of new costumed characters, so it's a bit of an exaggeration to say they are a "new reason to visit." It must have been a very successful marketing blitz to account for those numbers. I imagine Disney World cannibalized its own business for the years after.
Rexy you just made me really sad... I miss that WDW
Haha sorry! It really was absolutely unbelievable to go. One of my earliest memories, walking into the MK and having to use the restroom immediately because I was so excited... and immediately after leaving, having to use it again. Too excited to be in WDW.
Okay, so, I read this and decided I needed to chime in here. I absolutely adore Eric, and I think he has some very good business sense. Having said that, there are some things that need to be addressed.
One final word, great spreadsheet by the way, Eric. I wish the numbers on Disney's side were more accurate, but that took a lot of effort on its own, so kudos to you!
Bill if you help me get more accurate data I will include it.