Disney Says Wristband Boosts Sales in Disney World Test - BloombergElectronic wristbands tested at Walt Disney Co. (DIS)ís Florida resort succeeded in boosting spending by guests, parks division Chairman Thomas Staggs said.
The bands serve as admission tickets, hotel room keys and credit cards. They were tested by 1,000 people at Walt Disney World in Florida, Staggs said in an interview at Allen & Co.ís annual conference in Sun Valley, Idaho, without offering details. Guests spent more on average in part because they had fun with the technology, he said.
Looks like disney is getting it's wish... driving spending with their magic bands