I found this brief in the Orlando Sentinel yesterday:
Prices up at Disney hotels
Hotel-room rates are spiking at Walt Disney World, according to UBS Securities LLC.
Although Disney has been steadily boosting prices at its hotels for some time now, the pace is accelerating, UBS analysts said in a research note last week. The firm says it thinks prices in all three of Disney's hotel categories — value, moderate and deluxe — are up by double-digit percentages over the past four weeks.
Is this to compensate for "free" dining, perhaps?