We're only a few years away from the opening of Pandora: The World of Avatar in Animal Kingdom. I believe that this is a colossal waste of time, resources, and Imagineering brainpower, and it will not even end up being all that popular. While I recognize the need for a major expansion of some kind (considering what WDW's neighbors up the street have been pulling off for the last few years), I think that obtaining the rights to Avatar was a poor choice. Harry Potter's fan-base is immense, and the Wizarding World appeals to SO MANY that it is guaranteed success. Avatar, while the world's highest grossing movie, did NOT create such a fan-base, and thus, will not be as popular in its theme park form. When you hold a property like Star Wars (which has a fan-base even larger than Harry Potter, I would argue), why waste your time building theme park attractions dedicated to a franchise that is nowhere near as popular?