"During the call, Iger said when Disney now decides to build new attractions, 'the likelihood of their success is greater' when they’re branded. 'When we grow Star Wars presence, which we will do significantly, you will see better bets being made that will pay off for us than were made in the past,' adding that leveraging the collection of popular franchises and properties that the company owns for rides and experiences will deliver “better returns than we saw in the past.”
I'm all for a greater Star Wars presence at Disney Parks, but what of this turn towards branding attractions using franchises and other creative material that Disney bought, rather than truly original content. Are we past the days of it's a small world, Expedition Everest, and Test Track, instead looking to a future of Avatarland, Star Wars, Marvel, Pixar? Or is there really any difference? Do you see a problem with Disney using creative material that it found, liked, and bought after it was successful, or is it no different from paying people in-house to come up with new ideas?