Anyone over the age of 25, no offense, would know that the parks were open much longer in the 70s 80s and even a little longer in the 90s. This is a good example of a real problem in the Disney Universe. Young fans (with all due respect) just don't know that the standards were once much higher (the same is true for custodial, maintenance and the investment in new attractions). The parks used to open early and stay open late. The fact is today WDW offers less product for more money.Originally Posted by askmike1
Michael, to argue that some families with small children are gone late at night shows that you haven't ever closed the park as a CM. First of all you have hundreds of guests from other time zones that just don't care it's Midnight in Florida, because they woke up that morning in Seattle and it's only 9 PM there. Also, kids take naps in the middle of the day just so they can stay up late at WDW (mine do), and finally families with small kids are not the only people that come to the parks.
The bottom line is Disney used to work to exceed guest expectations, not base it's decision on "most" of the audience wanting something or another. You can target 80% of your guests with operating hours, pin trading and attraction content, but if you alienate 20% of your audience by failing to meet their expectations you might just find that you have a 20% decrease in attendance. The result, you have to raise your prices to make up for the loss of capital and then you are catering to the rich and the ignorant, a business model which wont last long, as it is severely effected by fluctuations in the economy.