Some say it's nice. Others ask if it's real gold.
But then they take a closer look.
It's a gold-plated necklace in the shape of a noose, and it's being sold as part of Disney Couture's Pirates of the Caribbean line. Even though you won't find it on Disney.com, it is carried by a few other online retailers.
If I saw someone wearing that, I would be uncomfortable with that, regardless of what race because, to me, it's like taking the law into your own hands, said Norman Brown, president of St. Petersburg's NAACP.
The thing that came to my mind when I saw the noose was lynchings.
While Brown was quick to point out the NAACP has other issues that rank much higher than this, he said he was surprised the necklace would be carried as part of a Disney line.
You know, sometimes you see things that make you uncomfortable. It makes me uncomfortable, he said.
Pirates of the Caribbean: The Curse of the Black Pearl has at least two hanging references. One is when skeletons are shown hanging on a large sea boulder as Captain Jack Sparrow sails toward the cave at Isla de Muerta. Another is when Sparrow himself is about to be hanged in Port Royal but is saved by Will Turner.
Brown and other members of the NAACP say those scenes are fine in the movie. But they'd like to keep them there.
I would ask Disney not to display [the necklace], said Rev. Martin Rainey, first vice president of St. Petersburg's NAACP.
Several calls to Disney were not returned by our Wednesday deadline.
This story first came to Tampa Bay's 10, thanks to a lead from a viewer. She said her family visits Walt Disney attractions every summer, but after seeing the necklace, they will not be taking their annual trip.
What do you think? To tell us, click on the comments section at the bottom of this story.
Here are the comments from some of the people we stopped on the street:
Nakita Moody of St. Petersburg: I wouldn't buy it.
Angelita Fleming of St. Petersburg: It looks like a rope necklace, just wrapped around. [It doesn't] bother me at all.
Angela King of St. Petersburg: It's kinda insulting. It's a reminder of the past, and the past supposed to be behind us.
Nicole Jackson of St. Petersburg: It's okay. It's nice.
Fran Georgiou of St. Petersburg: I don't like it.
Cark Kromer of St. Petersburg: It's interesting-looking but rather offensive.