You did a fine job, IMHO, of capturing the essence of how they ended this promo and some of the disappointment it will continue to bring to the public.That's what I tried to express in my article, although I probably could have done a better job.
Obviously if they don't care enough to pay attention to the promo, they don't care that it ended either. Irrelevant. Look, no one is saying that Disney committed a public relations disaster... I'm just saying that the way they decided to end the promo so suddenly and without notice may have unnecessarily created negative feelings for many fans of the mouse. Werner Weiss captured it perfectly in the quote above.I'm sure the general public is very uncaring about this.
Absolutely... IF they had announced that it would continue next year. Which they have not. Right now it leaves the disappointment that Disney fans that may have wanted to participate have lost out on a "once in a lifetime" opportunity to participate.Or if someone did try to sign up and was told that the promotion was now closed, then they just said "Oh well, I better get in earlier next time".
I don't agree. They overly hyped this as the BIG promo of 2010. It is not unreasonable to assume it would have lasted longer than 2 months.There was no perception in the public that this promotion was going to go on for an entire year. It lasted as long as it lasted, and was a resounding success.
Once again, all I am saying is: they could have handled it better. That's all.