The dog days of summer are upon Disneyland, and healthy
crowds boosted by the Summer Nightastic 3-day locals pass continue
to surge through the parks. While the troublesome entertainment
offerings that were supposed to be the big glamour elements of the
marketing campaign continue to give the Entertainment Department
fits, it's that cheap summer pass for locals that is really the most
successful part of the whole thing.
Today we'll dig into just how long it may be before Fantasmic's new dragon finally appears, and what resurrections from
the dead may be ahead for Disneyland this Halloween among a few
other things in this update.
Got that trip to the doughnut cart already made? Have that
latte blended now? Well then let's get going, shall we? - Al
Murphy's Stall
The big question on everyone's mind is obviously, when
will Murphy the ever-so-troublesome Fantasmic dragon finally appear?
The current answer is not for at least a couple more weeks, and
perhaps not even until after the Nightastic campaign officially ends
on the 23rd. The company contracted by Disneyland's Entertainment
Department to build and install the finished dragon recently
completed that task, after weeks of shoehorning new equipment and
repaired infrastructure back into the pit on Tom Sawyer Island.

The newly redesigned dragon and the elevator lift it
rises up on is so much heavier now with all of the reinforcements
that four new larger motors also just had to be installed to ensure
that Murphy can rise up out of his lair two or three times per night
on cue.

What do you see?
But now, almost two months behind schedule, the dragon
has been turned over to the Entertainment Department to begin the
extensive programming and testing needed to allow Murphy to go
through his scripted paces, including the very tricky element of
spitting giant plumes of fire out over the Rivers of America. Since the folks working in the Entertainment
Department's technical services group really don't know how the
dragon will respond to all of the work yet to come, the tentative
debut date of August 16th now being considered (and posted as gospel
by some who should know better) should be taken with a huge grain of
salt.

This better?
True, the mechanical bits were done this weekend and it appears
to be "fixed". But there are still days and weeks of programming and
testing needed. This wasn't going to be a human-controlled effect
like the original dragon, which had an operator down in the pit
working a glorified joystick to get the boom and head to move around
at showtime. This is going to be more like an animatronic that has a
computer program that goes through its paces automatically at the
push of a button from the control booth. That takes programming and
testing to make sure the clearances all work and it moves and acts
like the show designers want it to. It may look finished, but there
is still plenty of work and testing to be completed.
The other mess the Fantasmic team has been trying to
fix is the new Flotsam and Jetsam (or Flotsam and Jetski, as the
crew calls the creatures powered by Honda AquaTrax machines). One of
the eels ran into the central pyrotechnics barge while snaking its
way across the water during the show just over a week ago, and since
then the eels have been cut from nightly performances. Luckily the
driver was okay and no major damage was done to any equipment, but
the eels were pulled until a fix could be made for the extremely
poor vision the drivers have to work with underneath the eel head.
The solution appears to be the installation of tiny
night-vision cameras with a small screen inside the driver
compartment that will allow the drivers to maneuver around the
island and floating equipment barges much easier. They've been
rehearsing the new night-vision eels since this past Friday, and if
things continue to go well the return of Flotsam and Jetski could
happen by the time you read this update.
Blame Game
All of these technical problems for the reworked
Fantasmic show have caused a predictable round of finger pointing,
and the popular culprit in Entertainment is now the decision by TDA
to delay the Fantasmic rehab by two months in order to continue
nightly performances of the show last January and February.
Regular readers will remember that Fantasmic went to an
unusual nightly schedule of performances through the dead of winter
while Main Street USA was repaved and all parades were cancelled for
three months. The decision then to continue offering Fantasmic ever
night so that at least one major "spectacular" was offered each day
to winter crowds was a noble one, but even then it wasn't a popular
one with the folks in Entertainment who wanted more time to prepare
all of their new summer toys. The result was an extremely rushed
spring rehab that left many loose ends and an expensive new dragon
who broke his neck with a thunderous crash just days before his
official debut.
The response and damage control now requires another
lengthy rehab for Fantasmic, and the show is now planned to close
for two months just after Labor Day regardless of whether or not
Murphy debuts this August. The schedules for Disneyland haven't been
publicly released yet, but weekends in September will only feature
the Celebrate street party and encore performances of the Magical
fireworks. The Remember fireworks look to have entered Yesterland,
unless they get a sudden reprieve.
This upcoming winter will also have an extended
Fantasmic closure, as the Rivers of America are drained for a needed
refurbishment from January to April. After a few months of
rehearsals, Fantasmic should return again in June for the 2010
summer season, and only then will it likely feature every element it
was supposed to feature this summer. 2010 also means the 55th
Anniversary, and the Anaheim property will get in on a broader theme
centered on the "Happiest Memories On Earth," with World of Color
making its debut as part of that campaign kick-off in the spring
without an adjacent Fantasmic to compare it to.
Oh-no E-O!
Before then however, on September 25th the new
Halloween fireworks will debut, and Nightastic will become an
unfortunate memory not quite on the scale of Light Magic, but
certainly not as successful as TDA had hoped. The big surprise for
the spooky Halloween fireworks will be a flying Zero the dog,
borrowing the cables for a few weeks from Tinkerbelle and Dumbo.
And of course there's the new Space Mountain Ghost
Galaxy that TDA was forced to admit to in a huff after we alerted
you to it. Ghost Galaxy will be using some of the special effects
equipment installed back in 2006 for the failed Rockin' Space
Mountain promotion, but there will also be new lighting and props
installed along the track and in the loading area during the two
week refurbishment this September. Once that new Ghost Galaxy
equipment is installed and tested, future versions of Ghost Galaxy
should only require a few days of rehab instead of two weeks.

Just in the past week, Disneyland President Ed Grier
and his TDA planners have held a few meetings to consider another
element for this year's HalloweenTime promotion; a return engagement
of Captain EO to the Magic Eye Theater in Tomorrowland. This idea
was of course prompted by the sudden death of Michael Jackson, and
the waves of nostalgia Disneyland fans suddenly felt for that salute
to 1980's music video kitsch. The decision on whether or not to
bring Captain EO back for HalloweenTime has not yet been made, but
TDA is now pulling together the numbers and feasibility on what it
would take to give the theater a quick Captain EO overlay and
retheme.

There's actually quite a bit of work that would need to
go into this temporary changeover, with WDI approved signage and
testing and training involved, not to mention the pesky issue of
Kodak's sponsorship that mandates that Honey I Shrunk The Audience
themed commercial to play in the waiting area. But since attendance
at this venue has plummeted in recent years to the
point where it only hosts a tiny fraction of its daily capacity, a
return of Captain EO would be a great shot in the arm for this
almost forgotten facility. And of course there would be swarms of
Annual Passholders flooding the park to see this attraction
one more time.
Passholders; by the Numbers
It's those swarms of Annual Passholders that give
TDA pause when it comes to crazy stunts like bringing back Captain
EO. Just this summer the total number of Disneyland Annual
Passholders has now solidly risen above the 800,000 mark, and it's
still rising by thousands every month. You can bet that price
increases are on the way this fall, but it's those huge numbers and
the problems they increasingly cause for crowd control, parking and
any number of operational issues that have forced TDA to take a step
back. In response, a new TDA executive committee was just formed
that has been tasked with taking a hard look at the Annual
Passholder program to try and quantify exactly what kind of impacts
it now has on the compact Resort area.
We've detailed for you in previous updates the irony of
having summer weekends in July and August that are less crowded than
weekends in February and November due to simply blocking out
hundreds of thousands of Annual Passholders. And we've also told you
how difficult it is to get a parking space at Disneyland on a Sunday
when all of the Annual Passholders push the passenger per vehicle
ratio down to nearly one person per can, instead of the casual
tourists who have an average of over three people per car.

Long renewal lines tend to form after Christmas
Anyone who has been caught in the ridiculous crowd
control and overwhelmed facilities whenever something new opens in
Anaheim or during the final days leading towards an extended
blockout period knows that there are obviously more Annual
Passholders than the 54 year old park was designed to accommodate.
But with the nightmare crowd control this past June for the opening
days of Nightastic, and the overwhelming new World of Color show
just seven months away, TDA has decided it can't keep on growing the
Annual Pass program as it has for the past decade.
Price increases are obviously a focus from this new
committee, but they'll also be looking at phasing in blockout
periods more gradually to prevent giant spikes in attendance on
certain dates, as well as other pricing and demographic options that
could cut down on the sheer volume of people that could descend on
the Resort at any one time. The whole point of the Billion dollar
DCA expansion is to increase the attractiveness of the Resort to
multi-day tourists who spend far more money than local Annual
Passholders. But an overcrowded park full of locals killing a few
hours of leisure time at steerage rates certainly makes those
tourists think twice of ever returning to Disneyland, and TDA knows
they've reached the breaking point and something must be done. We'll
keep you posted on the outcome of that new committee, if the price
increases on the way don't tell the story enough.
D23; and Counting
The other issue turning up the heat on Ed Grier and his
TDA planners is the rapid approach of the massive D23 Expo at the
Anaheim Convention Center in early September. The D23 Expo is a
pull-out-all-the-stops event unlike anything currently put on by
corporate America, sort of a combination of Apple's Macworld event
and a splashy corporate pavilion at a World's Fair of yesteryear.
All of the top executives from Disney will be there giving
presentations in the 7,500 seat Anaheim Arena, and the entire
Anaheim Convention Center - the largest facility on the West Coast -
will be dedicated to the D23 events. Disneyland and the DCA
expansion will be the Imagineering star obviously, but every corner
of the Company will be reporting out on their current offerings and
future plans.

The folks who were planning for the WDI exhibit at the
D23 Expo were furious to see one of the headline-grabbing
announcements they were considering for September leak recently on
the Internet; blueprints of a proposed revamp of WDW's tired
Fantasyland (that we'd told you about in a previous update). Even
though some of the big D23 Expo announcements are leaking early, the
pressure will be on TDA to help put on a good show for all of the
Company bigwigs and the throngs of Disney fans expected to descend
that week. That D23 Expo is slated to remain in Anaheim through at
least 2012, and Ed Grier knows he will be held partially responsible
if this event doesn't go well.
Window to the Past
Ed recently made a rare appearance inside Disneyland
for one of those high-profile events with lots of press cameras that
he relishes so much. The occasion was the July 17th window
dedication ceremony for Marty Sklar, who received his Main Street
window in the tiny corner office of City Hall that he originally
worked out of in the 1950's. Hundreds of Anaheim Cast Members and
Glendale Imagineers showed up for the 7:30AM ceremony, and the event
was standing room only.
Ed was the host, and he read his prepared
script perfectly, right down to the repeated (and unfortunate)
references to the lawyer-approved term "Disneyland Park" instead of
the more widely used and simple "Disneyland." You could practically
hear the trademark and copyright symbols dripping off of Ed's script
that morning, yet Anaheim Cast Members weren't really surprised with
the stilted performance.

Ed Grier
The mood changed dramatically however when Ed
introduced his predecessor Jack Lindquist, who hired in with Marty
and worked his entire adult life for Disneyland before retiring as
Disneyland's President back in 1994. Much has been said about the
radical change that took place when Jack handed over the reins to
his Eisner-picked successor, Paul Pressler, who ushered in the era
of blow-dried and pre-packaged Disneyland "shop keeper" Presidents
that was only briefly broken by Matt Ouimet's three year return to
reality.
But that difference in tone and attitude were vividly
on display that morning, as Lindquist turned the event into a roast
of sorts for Sklar and regaled the audience with wacky Disneyland history that included mysteriously dying orange groves,
burning convertibles on Ball Road, and mad rushes to round up enough
ice and pretty girls for a suitable Disney party. The audience went
from polite golf claps while Ed was at the podium, to hearty
laughter and enthusiastic applause while listening to Jack. Marty
got in on the comedy act as well when he got to the podium, yet he
was quite visibly moved by Jack's gracious tribute to him.
Unfortunately, the rather humorless Disneyland
Publicity department removed any mention of Lindquist and his 10
minute speech from the press release of the ceremony, and TDA's
mind-numbing Cast Communications department removed any mention of
Jack from their coverage on the internal Cast Member TV show and
website coverage. Much like a disgraced Soviet General after a rough
night at the Kremlin, he was quietly airbrushed out of the official
record of the event. Disneyland can be tough even on a keynote
speaker.

After the window was revealed (hopefully bricks are now
screened for at security; after all the man let DCA go forward) and
the confetti was cleaned up, Cast Members and Imagineers alike
couldn't help but reflect on the differences between the current
executive leaders and their much more down to earth predecessors.
Luckily the full speech by Jack Lindquist is still available on
YouTube via an unofficial video.
Many folks in Anaheim and Glendale contrasted the
executive styles on display that morning with the moving and witty
speech Walt Disney gave to the Anaheim Cast Members on the occasion
of the park's 1965 10th Anniversary at the Disneyland Hotel. The
audio of that ballroom event is also available on YouTube, and it
has language and subject matter that would make a modern day TDA
Human Resources manager faint as lawyers and publicity flacks run from
the room in terror.
While the world has certainly changed since people like
Walt and Jack and Marty first built and then ran Disneyland, the
current crop of TDA executives would be wise to try to ditch the
boilerplate and speak as honestly as their predecessor
spoke. Or at the very least, Disney's publicity people should avoid
having the more plastic Ed share the stage with an much admired
old-timer who knows well enough to not refer to it as "Disneyland
Park."
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