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Elephant Acknowledged (continued)

The biggest news for Paradise Pier was the latest concepts for the Little Mermaid attraction that was shown. The ride was constantly referred to as "a major attraction" by both Bob Weis and Jay Rasulo, as the budget on this one is approaching 100 Million. Now normally a 100 Million dollar attraction would be considered an E Ticket, but that title was reserved for the 200+ Million dollar thrill ride in Cars Land.

Kiss her damn it!

Even though this brand new Omnimover ride will be long and lushly themed, showcasing every major musical number from the movie, there is a current thought that labeling this as an E Ticket might raise expectations to a level where people expect a wild thrill ride or a 15 minute long Pirates of the Caribbean type experience. So instead of calling it a "Super D Ticket" or a "Family E Ticket", the term "major attraction" is currently being used to describe this expensive new musical ride. The big Little Mermaid show building alone is already looking DisneySea-esque to many observers, and the accompanying play area and fanciful water garden alone will certainly bring more people to the area than Golden Dreams currently does.

Finally, it was time for Bob to unveil plans for the biggest piece of the Phase One expansion, the new Cars Land section of the park. The Radiator Springs Racers attraction using a third generation Test Track ride system, with dual tracks and a custom built show building, is clearly the headliner here. Bob showed several pictures as he explained that the ride will have indoor and outdoor ride sections, with the indoor show scenes featuring all of the Cars characters before the ride turns into a thrilling road race with you and another car racing side by side.

Thank the toy sales.

Just one look at the massive show building, reminiscent of some of the early artwork for the mothballed Western River Expedition ride at Walt Disney World, tells you that this is a big-budget, fancy E Ticket attraction in the grand Disney tradition. Bob clearly was proud as he explained that this one will have it all; detailed themeing, a technologically impressive ride system, advanced animatronics and special effects, and an engaging and interactive plotline that ends in family friendly thrills.

The rest of Radiator Springs will keep people around before and after their ride on the Racers however. Two additional C Ticket attractions will open in the attached town of Radiator Springs. A full-sized moving, talking and dancing Tow Mater will be the disc jockey at a spinner ride that will have passengers being whipped around the desert floor in truck trailers. Nearby, DCA visitors will get a chance to experience the old Flying Saucer ride of the 1960's at a bumper car ride hosted by Luigi. Instead of sitting in toy flying saucers however, riders will perch themselves on the giant hubcaps of huge truck tires, and using the same pneumatic technology that Walt used in Tomorrowland over 40 years ago the tires will slide and spin across the floor.

Up up and away!
Art © Disney

Bob explained how modern computers will be able to control the air compressors and valves much more effectively than they could in the 1960's, and the ride should be dramatically more reliable than Walt's original version. Bob also explained that when WDI gave a presentation to John Lasseter on the C Tickets planned for Radiator Springs, that Lasseter became as giddy as a schoolboy when the Luigi's flying saucer concept was shown to him. John immediately recognized the ride system and technology as almost identical to the Flying Saucers, and he immediately wanted it included in DCA just for the Disneyland nostalgia of it. The scenery may be vastly different than Tomorrowland circa 1964, but a whole new generation visiting Radiator Springs will be able to discover the joys of riding in Walt Disney's Flying Saucers.

Bob went on to explain that all of these projects, and more, will be on display in the Preview Center we'd already told you about that is planned for the San Francisco buildings in the center of the park. He then concluded his 30 minute presentation with an overview map of the future DCA, highlighting the buildings and areas that will be rebuilt or newly constructed for the project.

So let's recap exactly what was announced at yesterday's Town Hall Meeting, and what was not. Opening in DCA by the summer of 2012 is:

New Park Entrance Complex by 2011

  • New Art Deco turnstiles pushed out to the current California letters
  • Pacific Electric Red Cars to Hollywood and Radiator Springs
  • Antique vehicles to Hollywood
  • Carthay Circle Theater with new Walt Disney Story
  • Walt Disney Plaza
  • 1920's Los Angeles architecture throughout

Paradise Pier Remake 2008-2011

  • Toy Story Midway Mania in 2008
  • DCA Preview Center in 2008
  • Disney's World of Color in 2009 with new amphitheater
  • Little Mermaid Attraction and play area
  • Goofy's Flying Academy
  • Beer Garden
  • Victorian architecture and themeing throughout
  • Disney-Pixar character overlay to midway games

Cars Land expansion 2012

  • 12 acre expansion into the existing Timon Lot
  • Radiator Springs Racers E Ticket
  • Luigi's bumper tires C Ticket (a la' Flying Saucers)
  • Mater's Spinner C Ticket
  • Drive-In Movie Restaurant
  • Radiator Springs area development, stores, quick serve dining
  • Realigned parade route

A peppy Question & Answer session followed the presentation, and the questions from the middle management troops assembled were all rather safe and predictable. While the beginning of the Town Hall meeting was painfully canned and stiff, the ending Q&A gave the two executives a chance to loosen up just a bit and speak rather candidly. There were a few questions about Downtown Disney expansion and GardenWalk hotel rumors, and Ed answered those with a smile saying that clearly there was an opportunity to expand those areas, and while his executive team has been working on it, that further announcements weren't too far off.

One of the gutsier questions came from someone who simply asked if there were any plans to change the name of the park. Jay answered openly that while there were no current plans to change the name in the short term, by the time this five year plan is nearing completion there could very well be a reason or opportunity to change the name then. Of course the easy money is on the name Disney's California Adventure going the way of Superstar Limo by the time Cars Land opens in 2012, but kudos to Jay for not skirting the question everyone was thinking.

The DCA announcements yesterday were a lot for any Disneyland aficionados to take in. Even regular readers here who have been learning of all of this for months had reason to be excited by the formal announcements. But keep in mind this is not everything planned for the next four and a half years. Still to come is information regarding a digital Philharmagic going in to the space currently occupied by MuppetVision, plus announcements on details of the Maliboomer being removed, some existing Pier attractions being moved around, and some additional development in and around the Pacific Wharf area. There are also additional dark ride concepts being worked on and new entertainment planned for DCA's looming construction era beyond the new Pixar parade that opens this spring.

Crime scene

People will still be visiting the park in the midst of the overhaul, and plans are being kicked around to come up with new entertainment to keep things hopping in between all the construction walls. And of course there's the Downtown Disney expansion, Disneyland Hotel remodeling, the Disney operated hotels planned for GardenWalk, and yes, a separate five year plan for Tomorrowland's overhaul, all now on the front burner for Anaheim.

Yesterday's announcement was meant as just the first big splash, and having a separate Billion dollar budget to work with helps. While the genesis of these projects and funding predate the mess caused by the Anaheim City Council over proposed housing in the Resort District, that sticky issue now has to be thrown into the equation when Disney goes about picking a time to announce these projects.

There will be several more DCA announcements to come between now and next summer. The message is going to be made very clear that Disney is investing heavily in Anaheim, to the tune of well over a Billion in just the next five years, and they have no plans to back down from an aggressive schedule of expansion and unprecedented growth. The mood at the Town Hall Meeting was clearly giddy, and that should continue with each successive announcement yet to come.

The "Universal Berry Farm" (a nickname for DCA the old time Imagineers came up with) may finally morph into a Disney quality park that can justify a full price admission on its own merits. Wow.





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Oh-kay - that should do it for today.

Yet again we've hit some record numbers lately here on the site, and thanks to all of your kind donations to the payboxes, we've been able to keep the bills paid. As I've said before, we're only here due to all of your efforts.

See you at Disneyland!

Al Lutz may be e-mailed at [email protected] - Please keep in mind he may not be able to respond to each note personally.

© 2007 Al Lutz


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