Disney Attendance and Theme Park Prices Going Up:

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Disney Attendance and Theme Park Prices Going Up:

Published on June 01, 2013 at 11:08 pm with 12 Comments

On Tuesday the annual attendance report will be released by the Burbank-based Themed Entertainment Association industry trade group. The financial goal of DCA’s expansion was to raise annual attendance by 1 Million visitors once the project was complete, over the 6.3 Million DCA got in 2011. But the wild success of the park makeover was underestimated and 2012 attendance at DCA increased over 3 Million with just six months of Cars Land operation. Some of that was scavenged from Disneyland attendance, but the annual attendance for the Anaheim property overall will accurately show a healthy increase for 2012 when the Tuesday report is released. The 2013 numbers thus far continue the Anaheim upward trend. | Of course, attendance gains like that make price increases easier to implement. And beginning Sunday, June 2nd, that’s exactly what will happen. Disneyland bumps one day tickets by $5 to $92 and one day park hopper tickets by $12 to $137. Premium Annual Passes will rise $20 to $669. Not to be outdone, Disney World is also raising prices. A one day one park ticket has increased by $6 to $95 at the Magic Kingdom. Prices for the other 3 parks will only go up by $1 to $90. WDW Park Hoppers have gone up $5 to $129. Yes, Disneyland now has a higher price on Park Hopper tickets than Disney World. But the highest price increase is reserved for the Premier Annual Pass (good for all the US Disney Parks), which is leaping $130 to $979.

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  • WesternMouse

    I’m certainly thrilled with the performance of the parks. Having said that, I’m not on board at all with Disney giving itself a raise every time it builds something. This is a model they’ve used for years. The way most businesses work is that they keep their offerings fresh in order to keep me coming back. No, not Disney. They freshen their product AND raise prices. I can imagine the look on my employer’s face every time I do something new if I said “Hey boss. I completed the project. I need another 2% raise.” He’d tell me to go find another job. Likewise, Disney, go find another sucker.

    Hey, Disney, you’ve successfully priced yourself into another class of vacation where you now have to compete with other options my family has to choose from. I can’t see why I need to spend $1600+ for a 3,4, or 5 day park hopper for my family of 5 when I can spend the same and go on a cruise. I get my lodging and food included in that price, too. Better yet, I can spend a fraction of the cost and stay longer if I go camping in one of the incredible national parks that are much closer to me than Disneyland.

    Can’t see why I need to go any more. There are just too many other things to do. Maybe I’ll spec out the new home theater I’ve wanted to build. That will now pay for itself within, say, two trips to Disneyland and it sure will last a heck of a lot longer than the Disney trip will.

    • WesternMouse

      After rereading my comment, I think it’s time for me to leave Disney behind forever. It’s been a major part of my life having grown up in Florida, worked at Typhoon Lagoon and other amazing WDW hotels, and now owning Dream Passes at DLP. The level of arrogance that this company exudes crosses the line for me. The goal was an increase of 1M visitors. They got three times that. Now they expect me to give them a raise. No thanks. If Disney was building entirely new parks, like a Star Wars park, I’m all good with introducing new pricing levels, but not for a couple of new rides.

      I’ve been visiting this site for six or seven years now–so long I can’t remember and longer than any other site I’ve ever watched. This site has incredible contributors and I appreciate the work and effort that goes into keeping it up.


    • El Bandolero

      So… they’re having RECORD ATTENDANCE. And you think that they have no justification in raising their prices?

      They’re having RECORD ATTENDANCE. I doubt they’ll miss you. Please go and enjoy those many other options that your family has to choose from. Disney will not miss you.

      You might want to brush up on Econ 101 before posting again. Supply and Demand drive prices. If you’re having record demand, what would you expect the price to do? Go down or stay flat? Really?

      • eicarr

        That is a bit harsh for someone venting. Though these days i wouldn’t wish a deadly cruise for my enemy.

        WDW might seemed similarly priced… However, they get massive discount deals all the time.

        Disneyland resort is overcrowded though and needs to re-invest some of that money. They have a massive amount of unused land for a needed parking,
        Economy resort hotels, automated ground transportation, and a 3rd gate to eat up crowds. Although I hate them, even the timeshare scam rooms and downtown Disney strip mall is under built.

        The DL resort has WDW earning potential, however, raising prices alone will not achieve this.

  • SpectroMan

    The thing is, they had record attendance in 1990 for the 35th. 1995 for the 40th/Indiana Jones. 1996 for the Electrical farewell. 2005 for the 50th.
    Were the prices being raised incrementally then this much as well?

    • El Bandolero

      There has absolutely been a long-term, steady increase in ticket prices since 1982 (when the ticket books for individual rides were eliminated and Disneyland switched to a main entrance ticket).


      Main entrance ticket prices increased 8% in 1991 after the 35th anniversary in 1990, and by 11% in 2006 after the 50th anniversary in 2005.

      They did not increase in 1996 or 1997 after the 40th/Indy and MSEP farewell.

      But an implication that the regular pricing increases is a recent thing is not true. The compound annual growth rate is 6.7% from 1982 to 2009, meaning on average the prices have gone up 6.7% per year over that time period.

  • Eric Davis

    I think this is one of those situations, where you have to ask yourself, do you get 95.00 worth of fun out of a 1 day ticket. And to Western Mouse’s comment, do you get 1500.00 worth of fun for your family, or would you money be better spent on a cruise, in a national park, on a road trip etc.

    All great questions to ask your self. If the answer is yes it is worth 1500.00 plus lodging, plus food, plus incidentals then enjoy that Disney vacation.

    If the answer is no, then don’t go into debt to give Disney your money.

    • El Bandolero

      Absolutely, completely agreed. If Disneyland is pricing its tickets incorrectly, and more and more people opt for the National Parks as a family vacation (entrance prices there have been steadily increasing too, by the way), at some point Disneyland might see an impact to its bottom line.

      But if, at the end of the year, they look at their performance, and see record attendance for the xth year in a row, I think it is perfectly reasonable for them to take some pricing action. Do I like it as a guest? Of course not. Do I think it’s perfectly reasonable? Absolutely. Record demand perfectly justifies a pricing adjustment. I would not expect anything else from any company, whether it’s a kid selling lemonade on the street to an international mega-corporation. Good for them.

  • Asa

    Disneyland is now the most expensive Disney theme park. Tokyo Disneyland one day passport is 6,200 yen which is about US$62. Hong Kong Disneyland one day ticket is HK$450, which translates into US$58. Disneyland Paris 1 day ticket is Euro 62, which is US$80.

    • El Bandolero

      “Disneyland is now the most expensive Disney theme park.”

      …As it should be.

      • Magic Kingdom, which has about 20 fewer attractions than Disneyland, is higher priced at $95.

  • stitch1085

    I just buy my annual passport and call it a day. My friends want to hang out? We go to Disneyland. Another birthday to celebrate? We go to Disneyland. Wanna do something fun without spending gobs of money? You guessed it, to Disneyland I go. I am happy to pay for the perks of getting to go whenever I want. Though it is becoming a bit too crowded for even my taste over in Adventureland, I will pay more for my pass if I know that money is going in to help ease the awful bottlenecking that occurs in that area!