The Walt Disney Company announced their newest advertising campaign on Thursday and revealed that if you come to Disneyland or Disney World on your birthday, you will be granted free (yes, FREE) admission into the parks. This will no doubt be an extremely popular campaign.
The free birthday offering is just the icing on the cake for Disney’s newest marketing campaign which targets “Celebration Vacations.” The press release explains that “In 2009, Walt Disney World and Disneyland Resorts will lead this growing trend with new entertainment and services that allow guests to turn their personal milestones into magical Disney experiences.”
But that’s not all, Disney will promote over 200 experiences at Disney World alone, ranging from “Breathtaking (magical fireworks cruises, sunrise safaris, diving the depths with undersea creatures) to mirth-making (Bibbidi Bobbidi Boutique, character dining, kids’ pirate adventures). At Disneyland Resort, celebrants can book more than 50 magical experiences including ‘My Disneyland Birthday Party’ and guided tours that reveal Walt Disney’s inspiration for Disney Parks.”
The release continues, “With all there is to do in Disney parks, guests can tailor their celebration with favorite attractions, favorite characters and special experiences. Maybe they have a “princess” day with themed meals, shows, attractions and perfectly princess merchandise at Disneyland. Or they turn Walt Disney World “wild” with trail riding, bass fishing and parasailing.”
While the marketing is a distinct improvement over the confusing year of a million dreams campaign, many of the items being promoted aren’t so much new as they are simply being targeted toward those celebrating certain occasions. The new Disney Celebrations make it easier to play a specialized trip, but don’t offer much in the way of new thrills and attractions for regular park guests.
What will you celebrate? A birthday, anniversary, wedding, achievement? What will Disney celebrate? With any luck, another year of record attendance.
You can research all of your options for both Disneyland and Walt Disney World at www.disneyparks.com.
All photos copyright Disney
5 Comments, Comment or Ping
Dustysage
“Celebration Street Party
You’re invited to true jubilee that takes place right on Main Street USA in the heart of Disneyland® Park! “Celebrate You” by grooving with Disney Characters to great party songs at a lively dance party for all ages.”
I’m sorry, but this part sounds lame.
Sep 18th, 2008
nbodyhome
Those photos by Disney include some very bad photoshops (IMHO).
Denise
Sep 20th, 2008
pirate_tim
I agree with Denise about the poorly Photoshop-ed town square type display and balloons…
Still…the idea of free admission on your birthday makes up for all manner of sin, doesn’t it?
Pirate Tim
Sep 20th, 2008
Dustysage
There are some mis-fires with this campaign for sure. However, it is SO much better than years of a million dreams and the free birthday thing is a home run!!!
Sep 20th, 2008
nbodyhome
I thought the hat on the girls head look very poorly done (maybe they could have made a real hat? :))
I will be happy to head to WDW on my birthday and pick up my gift card, though! And I’d say that to anyone who has any sort of multi-day ticketl. The value going from a WDW 4 day ticket to a 5 day is only a few dollars. I don’t think it is good promotion per se’, but everyone has the opportunity to receive value from it.
Sep 20th, 2008
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