Alice In Wonderland’s 70th Un-Unbirthday is approaching very soon (on July 28!) and we are celebrating by highlighting some very special merchandise! We’ve got items from Loungefly, Cakeworthy, Funko, and Build-a-Bear Workshop and I daresay, they are all magnificent. So grab a slice of a cake and a cup of tea and let’s see what’s new in Wonderland…

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Alice’s 70th Anniversary Presents from Loungefly

Cheshire Cat Crossbody Purse

This crossbody purse, made in the likeness of everybody’s favorite grinning cat, is my favorite of the Loungefly offerings. The clever design would work perfectly as an accessory to a Disneybound Alice outfit or just to add a little Wonderland whimsy into your daily life. The Cheshire Cat’s smiling face is appliquéd on one side, which unfortunately limits which side you would wear the crossbody purse on for the full effect. But to be perfectly honest, for a purse this essential to my Alice in Wonderland-obsessed heart, I would be willing to adjust my purse location. The shoulder straps are also removable for those who would prefer to  use it as a handbag. As a fuzzy bonus, the Cheshire Cat’s fluffy tail, sewn to the zipper pull. And to top it off, Cheshire’s grin, eyes, and stripes glow when under a black light (like, say, while riding Disneyland’s Alice In Wonderland attraction). 

The Cheshire Cat Crossbody Purse costs $70 and is available now.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Alice In Wonderland Red Rose Crossbody Purse

Who doesn’t love the talking flowers from the Golden Afternoon scene? This crossbody purse has a slightly more upscale look than Cheshire’s, in part because of its color scheme as well the metal chain used for a portion of the shoulder strap. Plus, roses just look classy, don’t they? A Bread-and-Butterfly is attached to the purse’s zipper pull. One of the aspects I appreciate most about this one is the layered look on the rose’s petals and leaves.

The Red Rose Crossbody Purse will cost $80 and is coming soon to Loungefly.com

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Alice Cosplay Mini-Backpack with Wristlet

If you ask me, there just isn’t enough merchandise of Dinah, Alice’s sweet little kitty. Loungefly is thankfully helping to rectify the situation with this Alice Cosplay Mini-Backpack with matching Dinah Wristlet. The Wristlet can be attached to the Mini-Backpack or used by itself with the wrist strap or on your belt via the back belt loop (you can remove the wrist strap). Both the Mini-Backpack and Wristlet have some daisy decorations, likely to evoke the opening scene where Alice is in “a world of her own” amidst the field of flowers with Dinah.

The Alice Cosplay Mini-Backpack with Wristlet will cost $100 and is coming soon to Loungefly.com

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful
The Dinah wristlet clips onto the front of the mini-backpack.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

A Very Merry UnBirthday Mini-Backpack

This festive Mini-Backpack depicts the Mad Hatter, March Hare, and Dormouse having one of their mad tea parties. The front zippered compartment is made in the shape of a teacup. Appliqué art of the silly trio are attached above it. The fireworks combined with the Dormouse floating down with an umbrella are taken from The Unbirthday Song scene. And to top it off, the backside of the backpack has the song’s explosive cake with the phrase “A very merry unbirthday to you.”

The A Very Merry Unbirthday Mini-Backpack costs $75 and is available now.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful
The art on the back of the mini-backpack.

Alice in Wonderland Merchandise from Cakeworthy

Alice In Wonderland AEIOU Long Sleeve T-Shirt

Trippy tie-dye and that psychedelic Caterpillar are such a perfect combination. On the front of this long sleeve shirt is art of Alice and the Caterpillar (note that his hookah seems to be missing). The letters A, E, I, O, and U run along the length of the sleeves. They were what the Caterpillar was singing about before Alice so rudely interrupted him.

The Alice in Wonderland AEIOU Long Sleeve T-Shirt is available now for $32.95.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful
The smoky letters are found on the sleeves.

Alice Daisy Collared Dress

If you are going to a tea party, you really should dress for the occasion. This collared dress (which comes in plus sizes as well) has a forgiving, stretchy fit. The print used includes images of Alice, Dinah, and the White Rabbit, with some daisies sprinkled in for good measure.

The Alice Daisy Collared Dress is available now for $47.95.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Alice in Wonderland AOP T-Shirt

This all-over print T-shirt is certainly eye-catching. The print is packed with Alice, the White Rabbit, Tweedle Dee and Tweedle Dum, the Mad Hatter, the March Hare, and the Cheshire Cat. Is this style of shirt your cup of tea or is it a tad too busy?

The Alice in Wonderland AOP T-Shirt is available now for $29.95.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful
Here is a closer look at the shirt’s print.

Alice in Wonderland Anniversary Flannel

Cakeworthy has a whole line of different pop culture-inspired flannel shirts and this one is definitely my favorite. The line “Do you suppose she’s a wildflower?” is taken from the Golden Afternoon scene with the anthropomorphic flowers and one of the friendly (or seemingly so) flora is even embroidered above the front pocket. Alice’s signature is also embroidered on the collar.

The Alice in Wonderland Anniversary Flannel is available now for $49.95.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Wonderland Wonders from Funko

Alice with Flowers Funko POP! Deluxe Figure

This 5.5-inch tall vinyl figure not only includes Alice but also the singing flowers (I am starting to feel like that scene is popular, merchandise-wise— not that I don’t see why). Alice is posed as if she were preparing to sing along.

The Alice with Flowers Funko POP! Deluxe Figure is available to preorder now for $33.95. It scheduled to release this July.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Alice Curtsying Funko POP! Figure

This Alice vinyl figure is significantly smaller, in both price and size, than the previous one. She stands at 3.75 inches tall and is doing a polite curtsy.

The Alice Curtsying Funko POP! Figure is available to preorder for $10.99. It is scheduled to release this July.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Mad Hatter Funko POP! Figure

Just like during Alice’s conversation with him at the tea party, this Mad Hatter vinyl figure is dipping the saucer into his tea, preparing to eat it. He measures 3.75 inches tall.

The Mad Hatter Funko POP! Figure is available to preorder for $10.99. It is scheduled to release this July.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

March Hare Funko POP! Figure

Although sold separately, the March Hare vinyl figure would make a perfect companion to the Mad Hatter one. He also holds a cup of tea, which looks as though it is about to slosh right out of the cup. He stands 3.75 inches tall.

The March Hare Funko POP! Figure is available to preorder for $10.99. It is scheduled to release this July.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

White Rabbit with Watch Funko POP! Figure

This vinyl figure of the skittish White Rabbit is my favorite of the Funko POP! lineup. I love that he is wearing his casual attire, rather than the formal outfit worn in the Queen of Hearts’ court. He’s even got his umbrella and watch, just like when we were introduced to the character at the beginning of the movie! He stands 3.75 inches tall.

The White Rabbit with Watch Funko POP! Figure is available to preorder for $10.99. It is scheduled to release this July.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Tweedle Dee & Tweedle Dum 2-Pack of Funko POP! Figures

The vinyl figures of the brothers Tweedle Dee and Tweedle Dum come as a 2-pack (it just seems wrong to separate them, doesn’t it?). The siblings’ poses are mirror images of each other, which is fitting for the contrary pair. Each figure stands at 3.75 inches in height.

The Tweedle Dee & Tweedle Dum 2-Pack of Funko POP! Figures is available to preorder for $19.99. It is scheduled to release this July.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful
This one is Tweedle Dee.
Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful
Contrary-wise, this is Tweedle Dum.

Queen of Hearts with King Funko POP! Figure

The Queen of Hearts vinyl figure is posed in a one-handed half-curtsy with her other hand holding her scepter. She is joined by a figure of the King of Hearts and just like in the movie, the Queen towers over him in size. The Queen of Heart is 3.75 inches tall.

The Queen of Hearts with King Funko POP! Figure is available to preorder for $10.99. It is scheduled to release this July.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Alice in Wonderland Merchandise from Build-a-Bear Workshop

Cheshire Cat Plush

Few Wonderland residents are as well-known as the Cheshire Cat. Build-a-Bear Workshop’s 14-inch tall plush does an excellent job of capturing the character’s key qualities, like his wide, teasing grin and his fluffy, striped tail. Like many Build-a-Bear collaborations, Cheshire here has a patch on one of his paws identifying what series or movie he is from. He is only available pre-stuffed and as such, no additional scents or sounds can be added.

The Cheshire Cat Plush costs $29 and is an online-exclusive. It is currently out of stock but you can sign up to be notified when it is available.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

In addition to the Cheshire Cat plush, several character costumes are available. The outfits themselves all fit the Cheshire Cat (I have tried them myself) but the head accessories don’t stay on very well because of his unique head shape.

Alice Costume

The Alice Costume is uses a smooth, satin-like fabric for the top portion with a glittery tulle fabric on the skirt part. There is also glitter on the bow accessory. Combine those aspects with suit of cards motif and you have a creative take on Alice’s classic attire.

The Alice Costume is available now for $18, exclusively sold online. 

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Mad Hatter Costume

This costume consists of a yellow overcoat, a collared jumpsuit (for the shirt and pants), and, of course, the Mad Hatter’s hat. Like Alice’s costume, there are glittery bits involved in his jumpsuit, although on a much smaller scale. You’ll only find the stuff on the jumpsuit’s faux belt and buttons.

The Mad Hatter Costume is available now for $20, sold exclusively online.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Queen of Hearts Costume

Lastly, we have the Queen of Hearts costume. The dress is made of the same satin-y fabric and the upper half of the Alice costume, with a stiff collar that stays propped up when worn. Also included is the Queen’s crown attached to a headband. I personally think something elastic might have been more versatile but at least this won’t get stretched out. 

The Queen of Hearts Costume is available now for $18 and is an online-exclusive.

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful


Disneyland Tickets and Hotel Discounts!

Our partners at Get Away Today have worked tirelessly to create the BEST theme park and hotel deals for our readers. You can purchase theme park tickets (that are good through 2022!) HERE and book a hotel/ticket package for your family vacation HERE!

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

There are all sorts of new theme park tickets and travel deals, including up to 25% off at the Grand Californian and Disneyland Hotels, a 2 free days offer at Walt Disney World, ticket deals to various theme parks, and DISCOUNT TICKETS TO DISNEYLAND: More details and to get a quote (HERE)


Let’s Hear from You

That wraps up our look at the 70th anniversary of Alice in Wonderland merchandise. Do you have fond memories of this movie released back on July 26, 1951? Are you planning on purchasing any of the merchandise we highlighted? How will you be celebrating the 70th anniversary of the classic Disney film? Let us know in the comments below!

Alice in wonderland merchandise, Alice in Wonderland’s 70th Anniversary Merchandise is All Kinds of Wonderful

Sharing is caring!

Natalie Kipper
Merchandise Editor for MiceChat. A native of Southern California, Natalie’s first visit to Disneyland was on her second birthday. She has been returning regularly ever since. With a love of toys and collectibles, she is constantly scouring the shops to see what is new and fun. When she isn’t in a store, you can usually spot her in line for The Haunted Mansion. Follow Natalie on Instagram @Kipperbun and @TravelswithToys.